Marketing Manager

2 weeks ago

Austin, United States NewPointMedia Group Full time

Overview:

NewPoint Media Group (NPMG) is a leading provider of hyper-local real estate advertising services across the United States. At NPMG, we are committed to helping real estate agents as strategic marketing partners, enabling them to become the agent-of-choice in their local market(s).

We are looking for a Marketing Manager to drive our multi-channel marketing campaigns aimed at enhancing brand engagement and maximizing lead generation with our B2B audience. The ideal candidate is a self-starter, a proactive problem solver, with a can-do attitude, and a strong work ethic. They should be adaptable, possess a sense of urgency, and demonstrate a willingness to go above and beyond to meet project timelines and deliverables. This role requires the ability to handle direct feedback from stakeholders, provide solutions that exceed expectations, and move quickly in a demanding environment. The Marketing Manager will be responsible for coordinating with multiple stakeholders, assisting in mapping out projects, and ensuring accountability for meeting timelines and complex deliverables on multi-faceted projects.

This role offers a hybrid work schedule of 4 days a week onsite with 1 day a week remote.

Key Roles:

Strategic Development and Implementation

  • Implement and adapt marketing strategies to align with company goals, utilizing both digital and print media
  • Coordinate with NPMG team and third-party vendors to optimize campaign components and execution

Performance Optimization

  • Analyze campaign effectiveness using key metrics to refine and escalate marketing efforts
  • Provide regular performance insights and strategic recommendations to marketing leadership

Cross-Functional Coordination

  • Coordinate project management for campaign production, creative team coordination
  • Participate with technology team on SEO initiatives providing general insight and direction

Email Marketing Campaign Management

  • Own end-to-end execution of email marketing campaigns, including content creation, analytics, asset design, and launch scheduling using HubSpot
  • Monitor campaign performance and make adjustments to meet inquiry goals, notifying sales teams as necessary

Additional Support and Development

  • Support marketing team in content coordination, brand development, and other capacities as needed
  • Assist with other marketing activities as needed

Responsibilities:

Campaign Development: Design and execute robust marketing campaigns that effectively integrate digital, social media, and print channels

Content Oversight: Manage the production of compelling marketing content and promotional materials that reflect our brands voice and goals

Data Analysis: Monitor and analyze performance indicators to gauge success and identify improvement opportunities

Collaborative Initiatives: Work seamlessly with sales, production, technology and client success teams to ensure a cohesive marketing strategy

Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field
  • 3+ years of experience in advertising agency, ideally working with real estate or a similar sector
  • Strong understanding of lead generation, content management, digital advertising, and SEO.
  • Firm knowledge of digital/email marketing best practices A/B testing, email design optimization, etc.
  • Proficiency with industry-standard marketing technology platforms including HubSpot
  • Excellent communication and project management skills.
  • Ability to work independently on assigned tasks as well as to accept direction on given assignments

Salary: $70,000

Location:

1120 S Capital of Texas Hwy Bldg 3 Ste 150

Austin, TX 78746

Job Type: Full-time

Benefits:

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k)
  • Paid Time Off (PTO)

Schedule:

  • Monday to Friday

Work Location: In person

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