Senior Content Marketing

2 weeks ago

Austin, United States Marketing Deluxe Full time

Whatfix empowers anyone, anywhere to have scalable success with the technology they use every day, achieving greater knowledge, expanding capability, and unlocking productivity for themselves and their organizations. Whatfix’s Digital Adoption Platform (DAP) integrates seamlessly with applications to enable users, providing in-context information and guidance to immediately increase individual capability and collectively amplify productivity. The organization has six offices globally in the US, India, UK, Germany, and Australia, and works with Fortune 500 companies around the world. For more information, visit Whatfix’s website. About the Role We are seeking a Senior Content Marketing & SEO Manager to join our team. This person will be focused on managing, optimizing, and improving our existing content library of 500+ blog articles, pillars, alternative pages, etc. This person has experience owning a content marketing strategy and enjoys taking action from the insights they have gathered to make a direct impact in areas including organic traffic and SERPs. This role reports to our Associate Director, Content Marketing. Who You Are Functional Skills: Excellent verbal and written communication skills, as well as strong prioritization, organization, and project management skills with a roll-up-your-sleeves and can-do demeanor Data-driven, self-starter with a growth mentality Technical Skills: 4+ years of experience in content marketing, SEO, organic growth marketing, and web optimization - preferably leading a B2B content marketing strategy Proven record of creating, managing, and owning B2B content marketing “pillar-and-spoke” strategy that drives organic traffic that converts through creation of compelling SEO-optimized content Demonstrated experience in SEO fundamentals (on-page and off-page) and understanding of the interaction between site architecture, UX, and content to deliver organic traffic performance Experience with the technical aspects of running a website, including web analytics, UX, technical and content SEO, content management system, and A/B testing, and other web platform tools Data-driven decision making, experience analyzing insights to inform content strategies and testing roadmaps, with hands-on experience performing A/B tests to drive organic traffic and rankings Experimentation with ChatGPT4 and other generative AI models to help to create and optimize content Experience with

Wordpress, Ahrefs/SEMRush, Google Search Console, GA4, and Google Tag Manager (GTM) What sets us apart from the rest $140MM in funding, most recently a $90MM Series D from investors like Sequoia Capital, SoftBank, Stellaris, Cisco, and Eight Roads With over 100 of the Fortune 1000 already onboard as customers, Whatfix has been named among the top 20 B2B tech companies alongside the likes of Adobe, PayPal, and Cisco Whatfix registered a top decile year-on-year (YoY) Annual Recurring Revenue (ARR) growth rate of 65% for 2022. The company also maintained its best-in-class Net Revenue Retention (NRR) for Enterprise Customers at 127% for 2022 Gartner and Everest Research recognize Whatfix as a Global Market Leader in the digital adoption space Customer rating of 4.7+ on platforms like G2 Crowd & Gartner Peer Insights “Hustle Mode ON” is something we live by Equity plan Mac shop, work with the newest technologies Unlimited PTO policy Paid maternity leave Monthly cell phone stipend Medical, Dental, and Vision coverage Team and company outings Learning and Development benefits Whatfix is an Equal Opportunity Employer and E-Verify participant. All activities must be in compliance with our Equal Opportunity Laws, ADA, and other regulations, as appropriate. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Due to the global nature of our company and our hiring committee spanning different time zones, the interviews for this role will be recorded for those not in attendance to review.

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