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Director Customer Marketing
4 weeks ago
Your Impact
The Director, Customer Marketing & Engagement, reporting to the VP, is a key leadership role responsible for delivering modern, data-driven strategic acquisition and retention strategies to attract new customers and engage existing customers through omni-channel strategy and tactics. This leader will be responsible for leading multiple senior leaders directly as well as leading dotted line team members from Brand Marketing, Creative, Technology, and Operations to lead the vision of data-driven customer marketing initiatives alongside the VP. The role will help drive the total enterprise audience strategy using top down and bottoms up data to rally the organization behind a set of prioritized customer segments and subsegments that can grow the most market share for Lowe's over time. The Director will act as the subject matter expert on DIY and Pro customer segments and provide on-going strategic thought leadership on acquisition and retention strategies, channels of engagement and personalization levers. This role will be oriented to an iterative approach, with high accountability for results. It will also be responsible for developing CEO and ELT level content on a regular basis for total enterprise updates on progress, challenges and future opportunities.
What you will do
Required Qualifications:
Bachelor's Degree Marketing, Digital, E-Commerce etc. and 10-12 years Data-driven marketing experience 5-7 Years Leadership experience and expert knowledge of customer marketing including loyalty marketing and personalized engagement marketing 5-7 Years Experience in a large retail environment or ecommerce company that serves Fortune 500 companies 5-7 Years Leading Agile cross-functional teams and initiatives 5-7 Years Demonstrated ability to influence at multiple levels of the organizationPreferred Qualifications:
Master's Degree MBA or other related About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, , Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
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