Senior Director of Marketing

2 days ago

Mooresville, United States Greenworks Tools Full time

Job Title:

Senior Director of Marketing

Title of Supervisor:

SVP of Omni Channel

Job Location:

Mooresville, NC

Company Website:

www.greenworkstools.com

Company Summary:

GreenWorks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products, including 24-volt, G-MAX 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords, and noise associated with gas products. For more information, find us on the web at greenworkstools.com.

Position Summary:

The Senior Director of Marketing is responsible for creating a vision for our greenworks brand marketing which includes an in store and online marketing strategy. This person willoversee the creation, implementation, and management of marketing strategies to increase brand awareness. This position will plan, organize, direct, control, and work cross functionally to provide the marketing leadership to achieve short-range and long-range business development objectives and KPIs. They will also need to foster a culture of collaboration, innovation, and accountability within the marketing team, and across other departments and key stakeholders.

Essential Duties and Responsibilities:

Develop and implement a comprehensive marketing strategy and plan that supports the vision, mission, and growth of the organization

Conducting market research, analyzing customer behavior, identifying target segments, defining value propositions, setting objectives and KPIs, allocating budgets and resources, and choosing the best mix of marketing channels and tactics

Monitor and evaluate the effectiveness of the marketing strategy and plan, and make adjustments as needed based on data, feedback, and budget

Oversee the execution and performance of marketing campaigns and initiatives across various channels, such as digital, social, email, content, events, PR, and partnerships

Responsible for developing, implementing, and managing marketing campaigns to promote products across all company

Manage cross-functional teams in the design and execution of integrated marketing strategies and promotions to support multiple retail partner omni-channel strategies ensuring a consistent message

Direct internal and external efforts to measure and report results

Present yearly planning books working with senior management employees analyzing marketing plan and performance using KPI’s

Build a deep knowledge of our products, customers, competitors, and the markets in which we sell

Prioritize allocation of marketing resources and budgets

Develop and synthesize consumer insights and competitive intelligence to identify opportunities

Required Education and Experience:

Motivated self-starter with high positive energy level

Bachelor’s degree in Marketing or related field and ideally 10+ years of product marketing experience preferably in the home improvement industry. Lawn and Garden experience is a bonus

Demonstrate a strong track record of successful email campaigns to drive sales growth

Excellent communication and interpersonal skills, along with the ability to communicate effectively with both senior and junior staff

Strong written communication skills

Strong organizational skills and the ability to manage multiple projects in a lean, fast-paced environment

Proficiency with MS Office tools and Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver) is required. Working knowledge of Salesforce, Traqline, Hubspot, and Survey Monkey is preferred

This position requires up to 20% business travel

Compensation and Benefits:

Health, dental, and vision coverage

401k company match plan

Paid sick, personal, and vacation time

Greenworks Tools is an Equal Employment Opportunity (EEO) employer, and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

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