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Marketing Coordinator III

4 months ago

Atlanta, United States Ampcus Full time
Title: Marketing Coordinator III
Location: Atlanta, GA
Duration: + Months Assignment 

DESCRIPTION :
This position will be responsible for planning and execution of marketing campaigns aimed at driving acquisition and engagement goals of Our's’s multi-billion dollar Small to Medium-sized Enterprise (SME) program. This role will also support other marketing needs including technical deployment of marketing communications, creation of marketing materials/copy writing, campaign performance analysis and support of sales team.
The position demands a high degree of initiative and drive, and requires the ability to coordinate several priorities simultaneously, including:
Marketing Operations
Manage the client loyalty program for Business digital marketing automation and analytics platform in Marketing Cloud.
Deploy emails to client loyalty program for Business members meeting marketing calendar timelines.
Ability to deploy single and multi-journey communications on Marketing Cloud.
Manage audience segmentation using various data inputs.
Create platform automations to meet the multiple email marketing audience segmentation needs.
Provide performance measurement and reporting, analysis and recommendations of email campaigns and program website.
Marketing
Communicate cross-functionally with program stakeholders on upcoming marketing campaign messaging to ensure alignment.
Support content generation to meet program goals.
Responsible for program collateral for events/showcases.
Create promotion codes and related marketing materials for sales team.
Assist the broader SME team in any capacity needed.
Quals -- WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS)
• High proficiency in Salesforce Marketing Cloud platform.
• Experience in creating queries in SQL.
• Successful track record in planning and deployment of digital marketing campaigns.
• Ability to report on the performance of marketing campaigns.
• Must be a strategic thinker and creative problem solver with superior quantitative, analytical, and decision-making skill.
• Copy writing experience.
• Ability to work effectively with cross functional teams.
• Self-starting attitude and intellectual curiosity.
• Highly proficient PC skills including advanced knowledge of Microsoft Excel, Word and PowerPoint are required.
• Should have very strong written and oral communication skills and be a solid team player.
• Embraces diverse people, thinking and styles.
• Consistently makes safety and security, of self and others, the priority.
• Must be performing satisfactorily in present position.
WHAT WILL GIVE YOU A COMPETITIVE EDGE (PREFERRED QUALIFICATIONS)
• Expert in utilizing Salesforce Marketing Cloud.
• Familiarity and/or experience with some or all of the following: SQL.
• Quantitative skills to analyze marketing data, interpret results, provide recommendations, and communicate in a clear and concise manner.