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Social Media Manager

1 month ago

Columbia, United States Home Brands Full time

Are you a friendly, persuasive person? Do you love to move fast and juggle several projects? Are you known for producing excellent, polished work? Do you enjoy ensuring that every client has a completely positive experience? Do you thrive following policies and procedures?

Home Brands is a multi brand, multi unit Home Services company on a mission to serve people and provide life transforming opportunities to extraordinary leaders. We believe that developing leadership is the first step in creating a meaningful and lasting business in the many markets we serve. We believe that serving our customers with a world class experience means that we first must lead in serving our employees. We live out our mission by committing to 5 standard Virtues which are the very foundation of our leadership focus, at Home Brands, we are:

  • Dependable: We do what we say we are going to do, every time, no exceptions.
  • Knowledgeable: We are experts in our industry.
  • Humble: We do not operate out of selfish ambition, but consider others better than ourselves.
  • Gritty - We get things done the right way, no matter the circumstance.
  • Candid - We graciously tell the hard truth, and expect to hear it from others.

Our goal for our team is to provide a path to growth and work life fulfillment uncommon in today's marketplace. Financial success and excellent results are not exclusive from a culture where people matter most - on the contrary. They are achieved only when people matter most.

The first step in understanding if this opportunity is a fit for you is to respond by identifying three things in this overview that resonate with who you are. Additionally, list anything in this overview that does not resonate with you. Please send that feedback along with your resume to recruiting@homebrands.pro. Our team will respond quickly.

The Social Media Manager will be responsible for managing and optimizing the company’s social media accounts for all brands across different regions. This includes executing engagement strategies, growing followers, and enhancing brand visibility through both trending and original content. The ideal candidate will be skilled in content planning and creation, social media strategy development, and Meta Ads management. They will work closely with the CMO and marketing team to align social media efforts with larger brand and campaign strategies.

Key Responsibilities

Account Management: Oversee day-to-day management of multiple social media accounts across various platforms (Facebook, Instagram, LinkedIn, etc.) for multiple brands under the franchise.

Engagement: Actively monitor and engage with followers, ensuring high levels of interaction and customer service through comments, messages, and user-generated content.

Account Growth: Develop and implement strategies to grow followers and increase engagement across social media platforms for all brands.

Content Mapping & Planning: Assist in the development of social media content calendars, including mapping out campaigns, key posts, and seasonal initiatives that align with the overall marketing strategy.

Content Scheduling: Manage and schedule posts using social media management tools to ensure timely and consistent publishing.

Content Creation: Create high-quality, engaging content (both written and visual), utilizing trending formats like Reels, Stories, and other platform-specific features while also developing original content that aligns with each brand’s voice and messaging.

Meta Ads Management: Execute paid advertising campaigns on Meta platforms (Facebook & Instagram), managing budgets, audience targeting, and reporting on performance metrics.

Collaboration: Work closely with the CMO, marketing team, and other departments to ensure social media aligns with broader brand campaigns, promotions, and seasonal initiatives.

Analytics & Reporting: Track and report on key performance indicators (KPIs) such as follower growth, engagement rates, and ad performance to measure the success of social media efforts and inform strategy adjustments.

Trend Monitoring: Stay up-to-date with the latest social media trends, platform updates, and algorithm changes to ensure our brands remain relevant and competitive on all channels.

Preferred Skills:

  • Knowledge of SEO and content optimization for social media platforms.
  • Experience with video content creation, including editing short-form content for platforms like Instagram Reels and TikTok.
  • Familiarity with additional platforms like YouTube, Pinterest, and X is a bonus.

Requirements

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • 3+ years of experience in social media management, preferably for multi-brand organizations or franchises.
  • Proven track record of growing social media accounts and increasing engagement.
  • Strong understanding of Meta Ads Manager and experience running paid ad campaigns, including targeting, budgeting, and performance optimization.
  • Proficiency with social media management tools (e.g., Hootsuite, Sprout Social, Buffer, or similar platforms).
  • Expertise in content creation, with a keen eye for visual design and copywriting.
  • Experience with graphic design tools like Canva or Adobe Creative Suite is a plus. Strong project management and organizational skills with the ability to manage multiple accounts and campaigns simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with the marketing team and other departments.
  • Highly creative, with a strong sense of what content will resonate with each brand's target audience.
  • Adherence to company virtues and culture

Core Virtues

At Home Brands, we recognize that to really differentiate and excel, we must focus on the virtues and beliefs that drive our actions. Everything else about companies changes over time... markets, people, products, and services. Only virtues and beliefs remain constant and can make Home Brands different and better in a lasting way.

As a member of the Home Brands team, there is an expectation to do one's utmost to uphold the following core virtues and beliefs both in and outside the Company:

We are…..

  • Dependable

Proverbs 22:1 - A good name is to be chosen rather than great riches.

1 Corinthians 4:2 - Moreover, it is required of stewards that they be found faithful.

-We do what we say we are going to do, every time, no exceptions.

  • Knowledgeable

Proverbs 22:29 - Do you see a man skillful in his work? He will stand before kings; he will not stand before obscure men.

Psalm 119:66 - Teach me good judgment and knowledge, for I believe in your commandments.

-We are the experts in our industry.

  • Humble

Philippians 2:3-4 - Do nothing out of selfish ambition or conceit, but in humility count others more significant than yourselves. Let each of you look not only to his own interests, but also to the interest of others.

Proverbs 11:2 - When pride comes, then comes disgrace, but with the humble is wisdom.

-We do not operate out of selfish ambition, but value others above ourselves.

  • Gritty

Galatians 6:9 - And let us not grow weary of doing good, for in due season we will reap, if we do not give up.

Proverbs 14:23 - In all toil there is profit, but mere talk tends only to poverty.

-We get things done the right way, no matter the circumstance.

  • Candid

Proverbs 27:6 - Faithful are the wounds of a friend; profuse are the kisses of an enemy.

Proverbs 16:21 - The wise of heart is called discerning, and sweetness of speech increases persuasiveness.

-We graciously tell the hard truth and demand to hear it from others.

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Training & Development
  • Tech Package: Home Brands will provide a company computer and other office equipment as needed