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Marketing Strategy Director

1 month ago

Galveston, United States American National Full time

Job Posting

American National is seeking a full-time, marketing and creative strategy professional, who has leadership experience. To thrive in this position, you will be a dedicated team leader, able to demonstrate your skills in developing effective full life cycle marketing plans, and the fortitude to drive results. In addition, your expertise will navigate which campaign strategies to utilize that will result into conversion.

Onsite, Placement Locations: Springfield, MO. Galveston, TX. and Glenmont, NY.

 
What will you do: 
Train, develop, inspire, and lead team members
Responsible for implementing, supporting, and executing the marketing vision and strategy for the Multiple Line Distribution channels
Collaborate with senior leadership to ensure marketing alignment and prioritization; developing and delivering marketing strategies, campaigns, and tactics to support growth and profitability 
Oversee marketing strategy and creative service teams to ensure the timely, effective, and on-budget completion of marketing plans and other projects 
Establish and implement consistent branding and operative creative tactics to achieve campaign objectives and company goals
Develop core understanding of the company’s target markets and opportunity areas, including competitive position, market share, distribution channels, and risk appetite 
Manage and measure marketing workflow, budgeting, and compliance, in consideration of regulations, and internal policies to ensure the successful completion of projects 
Report campaign results to senior leadership
Recommend and manage testing strategies
Glean insight from campaigns and projects to identify areas of improvement 

Qualifications:
Bachelor’s Degree (Advertising, Marketing, preferred) Will consider relevant work experience in lieu of degree
Professional leadership experience (Overseeing work performance/counsel, and training) 

Full life cycle marketing strategy planning and implementation experience
In depth knowledge of market concepts/principals

Experience actively partnering with field personnel to achieve organizational goals 
Comfortable presenting in both formal/informal groups 

Salesforce experience, beneficial
Limited travel: Conferences, Field visits 

American National offers eligible employees and their families medical, dental, vision, and basic life insurance. Employees are able to enroll in our company’s 401k plan. Employees also receive annually a bank of paid time off and paid holidays. We aspire to see people for what they bring to our corporate culture by supporting an inclusive work environment, including an emphasis on a healthy work-life balance, development opportunities, and a casual dress code.

American National is an established, stable, and successful multi-line insurance corporation that has provided financial strength and a sense of security to employees, customers and business partners since 1905. With focus on our organization’s values and cultural richness: Financial Strength, Integrity, Respect, Service and Teamwork (FIRST) and Agility, Collaboration, and Engagement (ACE) we continue to pursue our vision to be a leading provider of financial products and services for current and future generations.