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Social Media

4 months ago

San Luis Obispo, United States The Cliffs Hotel and Spa Full time

Social Media & Content Creator Coordinator - Distinctive Resorts

The Social Media/Content Creator Coordinator manages the social media accounts and content creation of all Distinctive Resort properties - providing content calendar management, content creation, photography, and videography. Open to internships, or regular part-time employment.


Essential Functions of the job:

  • Create fun, exciting, innovative, and engaging content for social media posts; including graphics, videos, and written captions
  • Develop photo and video content for each properties' restaurant, spa, hotel offerings, events, and strategic initiatives
  • Creating, writing, recording, and scheduling all social media posts including 1 post daily, 3-5 stories daily, and 1-2 reels weekly for each property
  • Assist with management of the content calendar in conjunction with the department's campaign timeline, seeking out local happenings in the community
  • Engage with our audience on social media; Respond to comments and messages on social media platforms in a timely manner
  • Analyze social media data and generate reports to track performance and identify areas for improvement
  • Collaborate with marketing team to develop social media campaigns, promotions, collaborations, and giveaways
  • Helps coordinate media/influencers and content creator requests for all properties
  • Work collaboratively with Marketing Team and Property Teams to manage and execute photography schedule onsite for all 3 properties
  • Follow calendar and creative briefs from Marketing and Property Teams to source content, communicate additional content needs, and provide all graphics for IG stories
  • Update content strategy at least every 2 months to keep stories visually fresh and engaging
  • Performs other duties as assigned by manager
  • Minimum 6-month term, must be able to work during summer and winter breaks
  • Onsite work required, 20-30 hours per week



Additional Job Duties:

  • Occasional holidays, weekend, and evenings to capture video and photos of specific events and initiatives
  • Must be able to travel/drive between 3 properties in Pismo Beach and Avila Beach; Must have reliable vehicle transportation to travel between properties



Education, Experience, Skills:

  • High school diploma
  • 1-2 years related experience (experience can be educational, voluntary, or personal)
  • Skilled on Canva, Social Media platforms, and CapCut
  • Working knowledge of guest services in a luxury hotel setting.
  • Excellent command of English language.
  • Ability to multitask and work in mentally demanding situations
  • Ability to meet quick deadlines
  • Curious and creative thinker with a solutions-oriented, problem-solver mentality
  • Strong storytelling skills and expert written and verbal communication skills to craft engaging and effective social media content
  • Understanding of photography, videography, and editing for social media
  • Ability to work independently and as a member of various teams and committees
  • Demonstrated ability to plan, organize, and juggle multiple projects at one time.



Physical Requirements:

  • Ability to stand continuously for the duration of the shift (six or more hours).
  • Ability to lift small packages (not to exceed 50 pounds).
  • Be able to stretch, bend, bend and lift frequently up to 40 pounds in weight.
  • Ability to work in stressful situations.

This job description is not a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.