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Director, Product Marketing
3 months ago
Director, Product Marketing - Partnerships
Area Culture, Collaborations & Partnerships
Department Product Marketing
Direct Reporting Line Senior Director Product Marketing
Subsidiary/country United States
Location Los Angeles
Number of Personnel Managed 3 - 6
Purpose & Overall Relevance for the Organization
Develop, steer, and deliver the global footwear and apparel category footprint and business strategy across functions and within the adidas brand.
Key Responsibilities
Translate Global BU strategy, creative direction, and vision onto category level
Co-create, develop, and implement seasonal product marketing direction and strategic initiatives in conjunction with product triad leadership
Lead creation of meaningful planning documents, e.g. category overview & target FOB, lifecycle management, volumes, go-in margin, etc
Drive the yearly/seasonal BU cross-functional product end to end process
Co-create, develop and implement consumer framework and corresponding product strategy in conjunction with Product Marketing leadership
Drive achievement of financial targets and results for category by range/concept offer
Identify, escalate and address business critical topics in category
Monitor category financials and KPI’s (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate commercial, financial, and efficiency solutions as needed
Identify business opportunities and risks; respond to them by initiating key action steps and mitigation plans with relevant BU functions and cross-functional partners
Integration of Brand initiatives and technologies into category
Identify new business opportunities to drive innovation and/or commerciality
Work closely with the Sr Director to build short-, mid- and long-term business plans
Integrate all relevant units in the planning, strategy, and execution phases (Design, Development, Innovation, Brand Marketing, Culture Marketing, Merchandising, and Planning)
Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence
Manage & track system accuracy and calendar milestone readiness
Ensure legal compliance of concept, model and color names
Prepare and present product range for creative/design/selection review sessions and internal brand milestones
Create a team culture that supports the principles of diversity, inclusion, and equity
Role model the brand and team values
Key Relationships
Partners and/or external parties
Merchandising
Design
Product Operations
Costing and Development
Brand and Culture Marketing
Head Office
Legal
Innovation
Mindsets, Skills, and Abilities
Lateral thinking and comfortable with challenging the status quo
Be open for change, support execution of change management
Entrepreneurial
Display and model innovative, resilient, and empathetic mindsets
Strong collaborative and influencing skills
Inspire, develop and lead; set organizational framework for performance and growth
Ability to influence others upward and across the team/organization
Extensive understanding of consumer/marketplace as well as sneaker, fashion, and sport culture
Strong commercial, financial and business acumen
Strong communication and presentation skills
Strategic and data minded with strong executional abilities
Ability to travel
Skills:
Outlook: Advanced
Word: Advanced
Excel: Advanced
PowerPoint: Advanced
Requisite Education and Experience / Minimum Qualifications
University degree or equivalent education required; Masters degree a plus
10 years of relevant work experience
Previous partner facing co-creation process experience
5 years management experience of diverse & global teams
5 years experience in production creation, merchandsing, or related field
Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount . hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years. The anticipated low and high end of the base pay range for this position is $, to $,. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role. adidas is an equal opportunity employer and will consider requests for accommodation in accordance with all relevant laws.
We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, CA.
Though our teammates hail from all corners of the world, our working language is English.
