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Product Marketing Strategist

2 months ago

Los Angeles, California, United States Blavity Full time
Job Title: Director, Product Marketing

Blavity Inc. is a leading media and technology company that empowers Black millennials to tell their own stories. We are seeking a seasoned Director, Product Marketing to lead the marketing, positioning, and launch strategy efforts for AfroTech's product portfolio, including AfroTech Conference, AfroTech Connect, AfroTech Insider, and Talent Infusion.

Key Responsibilities:
  • Develop and execute the overall product marketing strategy for AfroTech's product portfolio
  • Define and optimize the customer journey across AfroTech products, ensuring a seamless flow and enhancing cross-product engagement
  • Lead the positioning of AfroTech's offerings in the market, ensuring that each product resonates with its target audience and stands out in a competitive landscape
  • Act as a client-facing leader, working closely with sales teams to understand client needs and refine product messaging accordingly
  • Utilize market research, customer feedback, and competitive analysis to inform product marketing strategies and decisions
Requirements:
  • 5+ years of experience in B2B product marketing
  • Strong understanding of GTM strategies and competitive product positioning
  • Proven track record in innovative marketing solutions and campaign management
  • Expert in client presentations and content creation
  • Proficient with Salesforce or comparable CRMs
Preferred Qualifications:
  • Sales support or integrated marketing roles
  • Work experience in sales-driven industries
What We Offer:
  • A fully remote role with occasional travel requirements
  • A competitive annual salary range of $130,000 - $150,000
  • A dynamic and inclusive work environment that values diversity and creativity