Director, Marketing

3 weeks ago

Carlsbad, United States Orthofix Full time

Why Orthofix?

We are a leading global spine and orthopedics company with a premier portfolio of biologics, innovative spinal hardware, bone growth therapies, specialized orthopedic solutions and a leading surgical navigation system. Our combined company is over 1,600 strong, with products distributed in 68 countries worldwide and a global R&D, commercial and manufacturing footprint, and this is just the beginning

Come join our global team of dedicated professionals who through their extraordinary efforts demonstrate every day their commitment to our mission of improving the lives of patients. At SeaSpine and Orthofix our culture is built around Integrity and the core beliefs we live by: Exceed Expectations, Work Together, Be Respectful, Get Lean and Have Fun

How you'll make a difference?

Responsible for formulating and execution of marketing business plans for the Spinal Implants business unit and for managing the activities of the product management group as required. The role will require the management of relationships within a cross functional team environment. The individual will also be responsible for the operating expense and sales budget for their respective product line(s).

What will your Duties and Responsibilities be?

Strategy development and execution in conjunction with Marketing and Product Development teams.

Formulation and management of operating expense and sales budgets for assigned product lines.

Management of product release schedules including all release materials.

Assist with recruiting, hiring and management of direct report Product Managers and/or Associate Product Managers.

Product line strategy and support on existing, as well as future product lines.

Development of good working relationships with cross-functional teams and clinical customers.

In market activities in support of domestic and as required international sales units.

Development and implementation of product training and development programs including associated presentation and product support materials.

Coordination of clinical design and panel meetings, team meetings, intra-operative surgical evaluations, marketing collateral materials and product surveillance.

Product launch and forecasting and inventory management in conjunction with corporate operations.

Representation of the product group and company at relevant national and international clinical congresses.

Manage new product development marketing activities including; new idea review and recommendations, Needs Assessment development, concept and design development, technique development, project management and market introduction.

Manage existing product line(s) including; recommendations for line extension and / or line cannibalization / obsolescence, forecasting, pricing strategies, literature / video / sales support materials, manufacturing support and customer service / operations support.

Identify market trends, competitive activities and business opportunities and focus on product lines / company maximizing and optimizing performance to meet or exceed operating objectives through the effective development and presentation of strategic, market and product development plans.

Ensure that product lines / group is in a position of clinical and technical leadership relative to the competition through extensive field visits with key surgeons and sales consultants, regular review of the literature, participation at important / relevant society and company sponsored meetings and conferences and development strong relationships with key existing and competitive surgeon customers.

Provide high quality sales support in terms of new product / market introductions, sales training programs, key surgeon / account field visits and regular communication, both responsive, as well as proactive.

Maintain key relationships in order to stay “on the pulse” of new market opportunities. Continually push for new innovations within existing product lines.

Routinely interface with the managers / directors of other product lines offered by the company in order to understand the relationship between the products for which he / she has responsibility and the other products in the company’s portfolio.

Ensure product availability and monitor forecasts as necessary throughout the life of the product lines ensuring that they are as accurate and up-to-date as possible.

Maintain up-to-date competitive information, (products, regulatory status, promotion, prices, etc.).

Attend surgeries and help educate surgeons on specific products by assisting in the preparation and running of surgeon training courses.

Work with a cross-functional team to ensure that products are properly positioned in the market utilizing creative promotional, pricing, service and product characteristic strategies to maximize sales and profits. Coordinate activities between marketing and other functional areas to ensure product line objectives are achieved on a timely basis.

Participate in sales and marketing planning activities for assigned product lines with field sales force, sales management and senior management in order to identify key target surgeons and hospitals by product line.

What Skills and Experience will you need?

Bachelor’s Degree

Seven to ten years experience in a product management role with documented success in “upstream” and “downstream” marketing activities

Medical device experience in orthopedics and spine preferred

Working knowledge of spinal and / or orthopedic anatomy

Computer skills including Word, Excel and PowerPoint

Excellent communication skills – spoken and written

Personnel management / supervisory experience with direct reports

Excellent time management skills and ability to manage multiple projects simultaneously

Ability to work effectively with cross-functional teams

What Supervisory Responsibilities will you have?

Management of both direct and indirect reports

What will the Physical Demands and Work Conditions be like?

Regularly required to sit for extended periods of time; frequently required to stand, walk and use business equipment daily such as , copier, fax, telephone, etc.; occasionally required to reach overhead, bend, and lift objects of up to 50 lbs.

Eyesight and hearing must be correctable to standard level.

Must be physically able to set up for trade shows and exhibits.

Travel required up to 50% of the time, (Domestic and International)

The anticipated salary for this position for an employee who is located in California is $175,000 to $230,000 per year, plus bonus, equity, and benefits.

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