Director of Strategic Engagement

1 week ago

Madison, United States League of Wisconsin Municipalities Full time

Responsibilities

:**

**Advertising and Promotion:**

- Lead Business Membership and Strategic Partnership programs to foster engagement with existing and prospective relationships in support of municipalities.

- Establish measurable outcomes for success of the program, as well as strategies to meet or exceed those outcomes.

- Promote exposure opportunities in various mediums such as print, digital, and events.

- Work closely with League Communications to ensure a coordinated approach to the creation of materials used in engagement and other communication efforts.

**Partnership and Sponsorship Management:**

- Develop and maintain relationships with sponsors, business members, and strategic partners that align with our mission to support Wisconsin municipalities.

- Recruit and manage sponsorships for various events and trainings for local governments.

- Develop and execute regular promotional campaigns for business members and partners with emphasis on specific fields of interest such as building inspectors, attorneys, governing body members, and chief executives.

**Event and Expo Management:**

- Oversee the development and execution of the exhibitor expo at conferences.

- Recruit exhibitors, oversee website, and ensure all stakeholders receive regular updates.

- Negotiate and finalize contracts with expo companies, including layout and mapping specifics.

- Support speaker recruitment for conferences involving business members, strategic partners, and industry experts.

- Develop and promote member-facing initiatives such as the Products & Services Guide to enhance member benefits.

- Act as primary contact for sponsors at virtual and in-person events.

- Oversee AV execution at events.

- Support the deployment of event engagement software like Whova for conferences.

- Develop relationships with other state Leagues to identify best practices in member engagement and satisfaction.

- Support oversight of the membership database, develops engagement benchmarks, monitors and promote engagement activity.

- Develop and delivers presentations designed to promote League membership, services and products.

- Work in conjunction with other League staff to manage the welcoming process for new member cities and for new city officials.

**Supervision**

This position reports to the Chief Operating Officer and supervises the Events Manager, Project Manager, and Administrative Assistant.

**Qualifications:**

- Associates degree or Bachelor’s degree in Public Administration, Business, Marketing, or related field. Professional credentials such as Certified Meeting Planner (CMP), Certified Chamber Executive (CCE) or Association Executive (CAE) and/or relevant time in career will be considered.

- Minimum of 5 years of experience in municipal government, partnership development, event management, or related fields, ideally within a non-profit or municipal context.

- Proficiency in software platforms, databases, and electronic communications.

- Strong communication and interpersonal skills, capable of working effectively with a variety of stakeholders from local government officials to business executives.

-Ability to attend functions beyond normal working hours including some overnight travel.

**Desirable qualifications:**

Masters degree and/or other relevant credentials.

Experience working in a membership association

Experience with membership outreach, engagement

Experience working with vendor and business partnerships

Proficiency in using digital marketing tools and event management platforms.

Experience with in-person events and development of strategic partnerships.

About League of Wisconsin Municipalities The League of Wisconsin Municipalities, a member services organization dedicated to supporting the cities and villages of Wisconsin, is seeking a Director of Strategic Engagement. This role demands a leader who can seamlessly integrate relationship development, marketing, and event management to enhance our services and support for our members. If you have a strong background in relationship development and marketing, and a desire to serve members, we invite you to apply.

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