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Director of Strategic Engagement

3 months ago

Madison, United States Convention Industry Council Full time

The League of Wisconsin Municipalities, a member services organization dedicated to supporting the cities and villages of Wisconsin, is seeking a Director of Strategic Engagement. This role demands a leader who can seamlessly integrate relationship development, marketing, and event management to enhance our services and support for our members. If you have a strong background in relationship development and marketing, and a desire to serve members, we invite you to apply. **Key Responsibilities:** **Advertising and Promotion:** - Lead Business Membership and Strategic Partnership programs to foster engagement with existing and prospective relationships in support of municipalities. - Establish measurable outcomes for success of the program, as well as strategies to meet or exceed those outcomes. - Promote exposure opportunities in various mediums such as print, digital, and events. - Work closely with League Communications to ensure a coordinated approach to the creation of materials used in engagement and other communication efforts. **Partnership and Sponsorship Management:** - Develop and maintain relationships with sponsors, business members, and strategic partners that align with our mission to support Wisconsin municipalities. - Recruit and manage sponsorships for various events and trainings for local governments. - Develop and execute regular promotional campaigns for business members and partners with emphasis on specific fields of interest such as building inspectors, attorneys, governing body members, and chief executives. **Event and Expo Management:** - Oversee the development and execution of the exhibitor expo at conferences. - Recruit exhibitors, oversee website, and ensure all stakeholders receive regular updates. - Negotiate and finalize contracts with expo companies, including layout and mapping specifics. - Support speaker recruitment for conferences involving business members, strategic partners, and industry experts. - Develop and promote member-facing initiatives such as the Products & Services Guide to enhance member benefits. - Act as primary contact for sponsors at virtual and in-person events. - Oversee AV execution at events. - Support the deployment of event engagement software like Whova for conferences. - Develop relationships with other state Leagues to identify best practices in member engagement and satisfaction. - Support oversight of the membership database, develops engagement benchmarks, monitors and promote engagement activity. - Develop and delivers presentations designed to promote League membership, services and products. - Work in conjunction with other League staff to manage the welcoming process for new member cities and for new city officials. **Supervision** This position reports to the Chief Operating Officer and supervises the Events Manager, Project Manager, and Administrative Assistant. **Qualifications:** - Associates degree or Bachelor’s degree in Public Administration, Business, Marketing, or related field. Professional credentials such as Certified Meeting Planner (CMP), Certified Chamber Executive (CCE) or Association Executive (CAE) and/or relevant time in career will be considered. - Minimum of 5 years of experience in municipal government, partnership development, event management, or related fields, ideally within a non-profit or municipal context. - Proficiency in software platforms, databases, and electronic communications. - Strong communication and interpersonal skills, capable of working effectively with a variety of stakeholders from local government officials to business executives. -Ability to attend functions beyond normal working hours including some overnight travel. **Desirable qualifications:** Masters degree and/or other relevant credentials. Experience working in a membership association Experience with membership outreach, engagement Experience working with vendor and business partnerships Proficiency in using digital marketing tools and event management platforms. Experience with in-person events and development of strategic partnerships.

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