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Marketing Manager
4 months ago
Description & Requirements
RENEWAL BY ANDERSEN SUMMARY :
Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. As such, we take great care in building a team of skilled, passionate Difference Makers, caring for our team members’ personal and professional growth, and celebrating our differences. We are committed to an inclusive and diverse workplace where all people feel respected, valued, and driven to realize their full potential. We always have opportunities for our team members to give back to the causes they’re most passionate about, and as an Energy Star Partner of the Year for many years, Renewal by Andersen is committed to environmental health and sustainability. If you want to be a Difference Maker, Renewal by Andersen is the place for you.
POSITION SUMMARY :
The position of Manager – Renewal Marketing Manager reports to the Marketing Director, Renewal by Andersen (RbA). Effective lead generation is the key and start to the Renewal business model. This position will be the functional expert and responsible for lead generation, leading a team that develops and implements marketing plans to cost-effectively deliver the quantity and quality appointments needed for company-owned retail locations.
PRIMARY RESPONSIBILITIES :
Budget creation, direction, and management. Cross-functional communication and alignment Management of traditional marketing mix for a market or group of markets working closely with Non-Traditional Marketing Manager to deliver marketing goals. Participate on the RbA Marketing Council Point of contact for the General Manager on the execution of CORO annual marketing plan.DIRECTION OF OTHERS:
·Lead Retail Marketing Manager, Associate Marketing Managers, Marketing Coordinators, and outside partner.
QUALIFICATIONS AND SKILLS:
Direct marketing professional with a minimum of 10 years of experience in a corporate environment Previous experience in marketing generalist and a direct marketing specialist (direct consumer preferred). Must be familiar with the latest offline and online marketing tools, trends and techniques and be able to apply them to Renewal by Andersen’s business. Experienced and successful in negotiations. Computer skills and proficient in database management and mining. Interpersonal and communication skills, written and verbal, along with compelling presentational skills. Strong quantitative and analytical skill. Must have experience managing in a matrixed environment plus experience managing external agency resources. Bachelor’s degree in marketing or related area. MBA preferred. Clear and concise verbal and written communication skills.CULTURE AND BENEFITS :
“Be Orange. Be You” is how we express our belief that by embracing our differences and empowering you, we’ll be a stronger team able to accomplish what otherwise wouldn’t be possible. This Orange spirit has helped us become the #1 innovative window and door brand* and the one homeowners love the most.** It’s also why we’re committed to supporting you to approach each day with a bright outlook.
Benefits include, and are not limited to:
· Medical/Dental/Vision/Life Insurance
· Health Savings Account contributions
· Paid holidays plus PTO
· Professional development and tuition reimbursement opportunities
· Charity contributions
· Nationwide career opportunities
We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today.
In 2024, Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.
Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law.
Posting City: Cottage Grove, MN