Marketing & Communications Manager (College of Law)

Found in: Talent US C2 - 2 weeks ago

Jacksonville, United States Jacksonville University Full time

Summary

Position Title

Marketing & Communications Manager (College of Law)

Department

Enrollment Management.

Status

Full Time/Exempt

Job Summary

The Marketing & Communications Manager will plan and execute marketing and communications campaigns and initiatives to market the College of Law and other high-level initiatives for the University. This highly collaborative position will work closely with marketing, communications, admissions, advancement, alumni engagement, and academic leadership and faculty to raise the profile of the college. This position will serve and support all marketing and communication needs including but not limited to email, news, public relations, digital marketing, print marketing, search engine optimization, website design, and graphic design. The Marketings & Communication Manager for the College of Law reports to the Director of Enrollment Communications and works closely with the Vice and Associate Deans for the College. .

Supervisory Responsibilities

Supervise student workers for the college of law marketing needs

Duties/Responsibilities

Admissions Communications Support admissions with communication needs such as: New student email campaigns using leads Current student email campaigns Transactional emails for current and future students Materials for tables and events Collaborate on event planning needs Maintain and update the cast system Public relations/storytelling focused on recruiting students including: News hub articles Press Releases Media Interviews Publication articles Collaborate with the communications specialist on public relations pitches outside of this area such as major announcements and events Marketing Support Plan marketing campaigns that use tactics such as: Digital marketing (Examples include Facebook, Instagram, Search, Display, and Adroll) Website updates/new web page designs Print pieces City brand recognition such as billboards Testimonial database Manage the College of Law social media accounts including scheduling and responding to content Create graphics and branding for college of law events Advancement & Alumni Engagement Initiatives Advancement: Create the needed resources and proposals to help major gift officers raise donations for the college. Write and create intro email resources Design and write Proposals Design and write Powerpoint Decks Design and write large storytelling print pieces Write and create follow up email resources Collaborate with editorial services on video projects including (scripts, scheduling etc.) Alumni Engagement Email campaigns to keep the college of law affinity group engaged Collaborate on event planning needs for this affinity group such as collateral, branding and logistics

Required Skills/Abilities

Be an excellent communicator who can draft and edit communications for multiple channels, including print, website, and social media Have a thorough understanding of digital marketing and communication principles and techniques, including advertising, SEO, and analytics Maintain an expert-level of proficiency with digital and print content development and management tools

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