Brand Activation Associate Analyst

2 weeks ago


Harrison, United States PepsiCo Full time
Responsibilities Responsible for supporting Associate Marketing Manager the delivery of Brand Growth through implementing brand tactics & activities Leads full Category priorities implantation & operational work: Responsible for implementing Marketing activities to strengthen Brand Power SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence Packaging Finalization with agencies & suppliers Development & implementation key of promotions mechanics Suppliers & agencies front face & key contact person Responsible for leading teams through brand operational processes to deliver strong results Financial process custodian (PO creations & management lead) Manages procurement and payment activities for the brand. Considers the impact of local regulations and nutrition guidelines on the brand: Contracts development & finalization with legal & function admin Develops and updates the Target Consumer Portrait: Executes consumer immersions and other relevant in-sighting exercises. Responsible for monitoring performance on consumer & shopper preferences, and generating actions to maintain or improve brand Preference Manages end-to-end development of communication plan from Opportunity to the Brief, to Campaign Planning and Execution, and to Post-evals and ensures timely execution off all stages. Consistent successful application of the "Create Engaging Brand Experiences Winning Actions" Qualifications Good relationship building skills and teamwork Initiative and flexible Work well under pressure Multitasking  Fluent in English Computer literacy in Microsoft Office
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