Senior Brand Manager

4 weeks ago

West Harrison, United States Pladis Global Full time

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don't compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

Click "Apply" to get started.

If you are excited about being part of a dynamic, growth-oriented organization, have an entrepreneurial spirit and thrive on making a difference, come join the pladis Americas Marketing team

With our mission to bring happiness to the world in every bite, pladis is poised to transform snacking by delivering category-leading growth across our portfolio of iconic brands, Flipz and Turtles.

The Senior Brand Manager, Flipz Equity & Innovation is a critical team member to achieving this success as s/he will be responsible for assisting in developing, establishing and achieving the short- and long-term brand objectives and strategies for Flipz.

The Senior Brand Manager will be responsible for leading the development and execution of marketing strategy and tactics for the brand. The position will focus on increasing sales, market share, and profit by prioritizing activities relevant to the success of the brand - including enhancing brand positioning and equity, running marketing programs, managing the budget, launching innovation, and working cross functionally with Sales, Supply Chain, R&D, and Finance as well as with our agency partners to ensure annual business objectives are achieved or exceeded.

The Senior Brand Manager, Flipz Equity & Innovation will report directly into the Marketing & Innovation Lead and is a key member of the Americas Marketing Team.

Key accountabilities & deliverables:

  • Drive the development of the long-term strategy for Flipz (including brand objectives, integrated marketing plans, research and budgets) that not only deliver on annual and longer-term financial objectives, but also protect brand equity and enhance brand health
  • Lead development and execution of annual brand plans
  • Lead Flipz marketing campaign / activation programs via development and execution of big idea with lead agency and input from rest of agencies including media, shopper, social, and PR, and work with the agencies to translate the big idea into a successful 360 activation plan
  • Primary point of contact to Flipz IAT, manage day to day relationship with all agencies
  • Lead cross-functional team, including Shopper & Commerce Marketing, R&D, Supply Chain, Finance, and Sales, as brand owner in the development and execution of innovation, brand equity product launches, and seasonal executions.
  • Partner with R&D team to develop and execute 3-5 year NPD strategy to support overall brand objectives
  • Lead cross-functional team, including Shopper & Commerce Marketing, R&D, Supply Chain, Finance, and Sales, as brand owner in the development and execution of brand growth initiatives
  • Lead business analytics (consumption, panel, equity/brand health tracking, qual & quant research) to drive business objectives through being able to translate learnings and insights into actionable recommendations
  • Manage Flipz Core business P&L
  • Responsible for the development and management of Brand Manager and Associate Brand Manager
Skills & Experience Required:
  • Proven analytical skills and ability to understand and consider media investment scenarios (e.g. media plans, ROI analyses, etc).
  • Proven success in leading a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g., advertising, digital, social media, PR, community marketing, etc).
  • Ability to motivate individuals/team in pursuit of common objective.
  • Ability to understand, interact and work with variety of functional representatives and to elicit superior performance from them.
  • Ability to manage performance/coach/supervise others.
  • Ability to assess or analyze a situation and derive optimal path for action.
  • Extremely strong self-management and organization skillset.
  • Ability to exhibit strategic-level thinking, looking at the "bigger picture".
  • Willingness to travel when required.
  • Must exhibit a passion for the company's vision, mission and values.
Qualifications:
  • MBA preferred with 5 years or more of experience in a Consumer Packaged Goods (CPG) OR BA/BS with 7 years of work experience in a similar role/function


pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.

  • Senior Manager of Brand and Creative

    1 month ago

    West Valley City, United States Filevine Full time

    Do you thrive at the intersection of brand strategy and creative execution? Are you passionate about building a powerful brand voice and translating it into engaging experiences? If so, then Filevine wants to hear from you! About Filevine: Filevine is changing the way legal work gets done for law practitioners and their clients. As the leading legal...

  • Senior Manager of Brand and Creative

    1 week ago

    West Valley City, United States Filevine Full time

    Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. We're also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our...

  • Senior Marketing

    1 month ago

    West Columbia, United States Human Capital Solutions Full time

    Locations acceptable : Greenville, SC. Hybrid with some travel Summary: Our client, a leading manufacturer of faucets, fittings and specialty products and accessories is hiring a Senior Marketing and Global Brand Leader. This role will be responsible for developing and executing comprehensive marketing plans and strategies to achieve company objectives and...

  • Senior Marketing

    3 weeks ago

    West Columbia, United States Human Capital Solutions Full time

    Locations acceptable : Greenville, SC. Hybrid with some travel Summary: Our client, a leading manufacturer of faucets, fittings and specialty products and accessories is hiring a Senior Marketing and Global Brand Leader. This role will be responsible for developing and executing comprehensive marketing plans and strategies to achieve company objectives and...

  • Brand Manager

    4 weeks ago

    West Hollywood, United States Battery Full time

    As a 3-Time Ad Age Creative Agency of the Year, Battery is growing. We’re creating ad campaigns on a global scale with some of the world’s most dynamic clients including EA Games, Hulu, the NHL and our Cannes Lion winning “Netflix is a Joke” campaign. Everyone at Battery plays a vital role in bringing life to our creative ideas and that’s where...

  • Brand Manager

    4 weeks ago

    West Hollywood, United States Battery Full time

    As a 3-Time Ad Age Creative Agency of the Year, Battery is growing. We’re creating ad campaigns on a global scale with some of the world’s most dynamic clients including EA Games, Hulu, the NHL and our Cannes Lion winning “Netflix is a Joke” campaign. Everyone at Battery plays a vital role in bringing life to our creative ideas and that’s where...

  • Brand Manager

    3 weeks ago

    West Hollywood, United States Battery Full time

    As a 3-Time Ad Age Creative Agency of the Year, Battery is growing. We’re creating ad campaigns on a global scale with some of the world’s most dynamic clients including EA Games, Hulu, the NHL and our Cannes Lion winning “Netflix is a Joke” campaign. Everyone at Battery plays a vital role in bringing life to our creative ideas and that’s where...

  • Brand Manager

    3 weeks ago

    West Hollywood, United States Battery USA Full time

    As a 3-Time Ad Age Creative Agency of the Year, Battery is growing. Were creating ad campaigns on a global scale with some of the worlds most dynamic clients including EA Games, Hulu, the NHL and our Cannes Lion winning Netflix is a Joke campaign. Everyone at Battery plays a vital role in bringing life to our creative ideas and thats where you come in....

  • Brand Manager

    3 weeks ago

    West Hollywood, United States Battery Full time

    As a 3-Time Ad Age Creative Agency of the Year, Battery is growing. We’re creating ad campaigns on a global scale with some of the world’s most dynamic clients including EA Games, Hulu, the NHL and our Cannes Lion winning “Netflix is a Joke” campaign. Everyone at Battery plays a vital role in bringing life to our creative ideas and that’s where...

  • Brand Activation Associate Analyst

    2 weeks ago

    Harrison, United States PepsiCo Full time

    Responsibilities Responsible for supporting Associate Marketing Manager the delivery of Brand Growth through implementing brand tactics & activities Leads full Category priorities implantation & operational work: Responsible for implementing Marketing activities to strengthen Brand Power SAP initiation/ product development / regulatory compliance/...

  • Senior Coordinator, Brand Marketing

    2 weeks ago

    West Chester, Pennsylvania, United States Qurate Retail Group Full time

    Thank you for your interest in joining our team Qurate Retail Group comprises six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear...

  • Brand Manager

    2 weeks ago

    West Covina, United States Jollibee Support Center Full time

    **BRAND MANAGER** An energetic marketing professional who can generate strategies and execute marketing plans that grow market share, enhance the brand’s reputation, improve customer experience, and drive growth. S/He is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Excelling in this role will require...

  • Brand Manager

    6 days ago

    West Hollywood, United States Pronoia Labs LLC Full time

    **About Us** Pronoia Labs is a passionate team of professionals who support turn, a dynamic lifestyle brand, renowned as a top-selling cannabis entity operating across multiple states within the USA. Beyond cannabis, turn thrives as an e-commerce powerhouse in the hemp and apparel sectors. Our innovation extends into the non-alcoholic and functional...

  • Brand Manager

    3 weeks ago

    West Hollywood, United States GLOBAL MERCHANDISING SERVICES INC Full time

    **JOB SUMMARY**: The Brand Manager is the primary person with the responsibility to develop the vision, goals and merchandising strategy for each of their clients. This requires building relationships and working closely with each client and their manager to develop the merchandising strategy across all channels. This will require that the Brand Manager has...

  • Senior Project Manager

    2 months ago

    West Harrison, United States TAG Full time

    POSITION SUMMARY The Senior Project Manager, Creative Services, will manage the overall planning, control, status reporting and delivery of moderate to highly complex projects to ensure that project goals and objectives are met within the agreed upon time, scope, budget and resource requirements. YOU WILL BE REQUIRED TO SIT ON SITE IN WHITE PLAINS, NY...

  • Senior Project Manager

    1 week ago

    West Harrison, United States TAG Full time

    POSITION SUMMARY The Senior Project Manager, Creative Services, will manage the overall planning, control, status reporting and delivery of moderate to highly complex projects to ensure that project goals and objectives are met within the agreed upon time, scope, budget and resource requirements. YOU WILL BE REQUIRED TO SIT ON SITE IN WHITE PLAINS, NY...

  • Brand Manager

    1 month ago

    West Hollywood, United States Strategic Employment Full time

    Our client, a Hollywood-based company specializing in music, entertainment, and brand merchandise, is seeking a talented Brand Manager to join their growing team. This role will involve acting as a liaison between the company and the talent, while developing merchandising strategies and goals for a mix of exciting clients. Term: Full Time/Direct...

  • Brand Manager

    3 weeks ago

    West Hollywood, United States Strategic Employment Full time

    Our client, a Hollywood-based company specializing in music, entertainment, and brand merchandise, is seeking a talented Brand Manager to join their growing team. This role will involve acting as a liaison between the company and the talent, while developing merchandising strategies and goals for a mix of exciting clients. Term: Full Time/Direct...

  • Brand Manager

    1 month ago

    West Hollywood, United States Strategic Employment Full time

    Job DescriptionJob DescriptionOur client, a Hollywood-based company specializing in music, entertainment, and brand merchandise, is seeking a talented Brand Manager to join their growing team. This role will involve acting as a liaison between the company and the talent, while developing merchandising strategies and goals for a mix of exciting clients.Term:...

  • Brand Manager

    4 weeks ago

    West Hollywood, United States Strategic Employment Full time

    Job DescriptionJob DescriptionOur client, a Hollywood-based company specializing in music, entertainment, and brand merchandise, is seeking a talented Brand Manager to join their growing team. This role will involve acting as a liaison between the company and the talent, while developing merchandising strategies and goals for a mix of exciting clients.Term:...