Marketing Analyst

4 weeks ago


Harrison, United States PepsiCo Full time
Overview

This role will lead the A&M Procurement agenda for Snacks & Beverages categories in the market and is responsible for optimization on Non-working A&M initiatives in line with NWA&M policy

Responsibilities This role will lead the A&M Procurement agenda for Snacks & Beverages categories in the market and is responsible for optimization on Non-working A&M initiatives in line with NWA&M policy Implement Decideware Agency life-cycle management platform for key agencies in the market Develop and maintain preferred supplier lists approved by the category leads and updated annually; socialize the use of the list by brand teams & track adherence Support brand teams in agency negotiations & Ensure all commercial agreements with agencies have clear Scope of Work polupated in the prescribed SS NWA&M policy Partner with brand teams & legal to lead contracts with agency partners – ensure performance management KPIs are embedded into the agency contract and linked to agency compensation Partner with brand marketing and finance teams in the tracking & reporting of working / non-working A&M in achieving set % working A&M targets Drive increased visibility for A&M (PEP, STB, Unilateral, Co-op, JV, ), parts of which are not currently captured by financial A&M reports Support brand teams to ensure that all ad production projects > $100M are managed through AMENA appointed ad production consultant; leverage ad production consultants in markets where not currenly used Qualifications Some experience with agency negotiations either at the agency end or at a marketer is mandatory Experience using best-in-class sourcing strategies for marketing spends specifically supplier evaluation, selection, performance reporting, contract negotiations, price inflation management & savings metrics is preferred Bachelor’s Degree in any disciple. Good communication skills and proficiency in English language

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