Motorsport Marketing Contractor

2 weeks ago

Atlanta, United States Tech Providers, Inc. Full time
Job Title- Motorsport Marketing Contractor
Location: Atlanta GA 30354 (Hybrid)
Duration: 12+ months Contract with possible extension

Description:
  • Assist the Motorsports and Sports Marketing Manager with planning, organizing and implementing motorsports, sports and marketing-based drive events within North America. Within the Motorsports arena, this position will execute the PAG vision for an active transfer of technology from the race car to the road car with the GT-platform/LMDh cars. The Contractor will also activate event-marketing programs in conjunction with sponsors and OEM partners and work more closely with the factory team to protect and strengthen the Porsche race car business. In addition, this role will manage event vehicle logistics for Motorsports fleet, other Motorsport Events (such as hospitality programs) and specific driving events.
  • Travel: 25%
  • Must be able to lift up to 50 pounds.
  • Status: Exempt (please make sure your candidates know this role is exempt from OT)
Motorsports (Primary Focus):
• Manage the Motorsports activations including customer hospitality programs, dealership events, contract deliverables and vehicles provided
• Seek creative and value-added approaches to integrate customer experiences at the track (for example: hot lap rides, hot pit tours, etc.)
• Develop the Porsche racing presence in North America and strategic role that motorsports will play in the brand
• Link with Porsche AG, Marketing Communications and PR to develop, coordinate and implement national communications campaigns
• Manage the use of exhibition materials and assets
• Work with PMNA to leverage customer racing visibility
• Work with brand partners and sponsors
• Liaise with the field and dealer network to leverage motorsports communication and activation
• Contribute to the enhanced integration between CRM, Public Relations, Marketing Communications, and Regionals Offices on all pertinent national driving programs and motorsport activities
• Work with Events Agency and Food and Beverage Client MarComm/Social Media to develop and integrate immerging technology into the events
• Liaise with MarComm, CRM, Sales Ops and the Field to ensure a mix of qualified attendees (primarily prospects) at all events
• Follow-up with Sales Ops for sales conversions data
• Monitor KPI’s and deliverables
• Work and communicate with field to determine markets and dealer participation
• Coordinate with the PCA Club Manager and the PCA on Corral activations
• Work with the Sports Marketing Coordinator on ad hoc Sports Marketing programs and event planning, when necessary, including site selection, event registrations, onsite staffing, and post-event reporting.
 
Overall
• Prepare and update marketing presentations
• Vendor coordination, inquiry of estimates, review according to Food and Beverage Client internal compliance processes
• Manage procurement processes from beginning until the invoice processing and tracking, as well as assisting in monitoring of the respective budgets for each program
(Job and Industry): Minimum 4-5 years’ experience in corporate events and meeting planning.
Must have worked in the motorsports arena and be knowledgeable of sports car racing.
 
Skills:
• Good communication skills, both written and verbally
• Very well organized
• Great attention to detail
• Good time management skills
• Works independently without frequent direction
 

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