Associate Manager, Digital Commerce Web Analytics

3 weeks ago


Chicago, United States Walgreens Full time

Job Description

Job Summary

The Associate Manager, Digital Strategy & Planning leads the execution of digital analytics by supporting digital measurement and reporting capabilities, standards & best practices. Partners with internal stakeholders to successfully translate the business strategy into the digital commerce channels (web and app), satisfying the financial, technological, and operational business needs. Collaborates with engineering and analytics teams to build solutions for measurement and analysis. Advises on efficiency and effectiveness of tagging strategy and clean data collection, assists in the development and documentation of web analytics best practices. Additionally, the Associate Manager creates and maintains dashboard reporting that are clear and concise. Performs deep dive analysis leveraging different digital sources and provides recommendations for results-driving changes.

Job Responsibilities

Develops KPI definitions and collaborates with various stakeholders to build the necessary tracking efforts to monitor them regularly and accurately. Proactively initiates, researches, and performs data analysis and provides ad hoc reports to internal stakeholders on web and app usage, customer engagement. Provides rich and actionable insights on behavioral analytics by communicating clear and concise trends and data patters. Assists in the development and documentation of web analytics best practices. Identifies data gaps due to either tagging inconsistencies or incomplete MarTech solutions. Partners with necessary stakeholders to close those. Collaborates with various teams to understand customer priorities and struggles, assists in developing robust solutions. Partners with cross-functional teams to inform content strategy and site optimization to support web analytics initiatives and roadmap. Leads and supports training and development of web analytics standards.
About Walgreens and WBA

Walgreens () is included in the , Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader with a 170-year heritage of caring for communities. WBA’s purpose is to create more joyful lives through better health. Operating nearly 9,000 retail locations across America, Puerto Rico and the , Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day. Walgreens pharmacists play a critical role in the , including those that drive equitable access to care for the nation’s medically underserved populations. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high-quality products and services in communities nationwide.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit

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