Offer Senior Manager- Marketing

Found in: Talent US C2 - 2 weeks ago

Boston, United States Boston Consulting Group Full time
WHAT YOU'LL DO
BCG’s Marketing Topic Offer helps organizations identify and realize the full value of data-driven marketing & personalization, marketing operating model effectiveness, and customer-centric growth by unleashing the power of advanced analytics and agile ways of working. We help companies develop the underlying human and technical capabilities—along with the right processes, roles, and culture—that enable a more agile, data-driven marketing organization. To learn more about our Marketing Consulting at BCG, please visit our Marketing Topic webpage

We are seeking a strong candidate to join the BCG Offer Managers Team and work closely with the leadership of the Marketing, Sales and Pricing Practice and with the Global Leader of the Marketing offering, as well as its leadership and experts' team.

As an Offer Manager, you will be leading and coordinating the different Product Management activities for the Marketing topic, to support the development of our business, in particular including:
• Integrated Marketing Offer & Team. Work across Marketing leadership to further integrate/align offering, client pipeline and people across various parts of Marketing practice (Marketing Execution & Transformation, Personalization at Scale, Marketing ROI & Analytics, Marketing Productivity & Org)
• Product Strategy and Plan. Drive yearly planning exercise around our BCG offer, articulating the needs / pain points from our clients, how they evolve and how our Product responds to these needs and how we differentiate from competitors. You will be supporting the development of a clear architecture for the Marketing topic, articulation around Key programs, and integration with other BCG offers.
• Strategic analysis and reporting. With support of the PA and Finance team, put in place relevant KPIs and help track business progress.
• Product Governance. Support the leadership team in setting up and orchestrating the right governance, prepare and animate the regular meetings / calls associated to it
• Prioritization and Backlog Management. Help product team align on priorities based on the plan and manage the backlog of activities to support the development of the Marketing topic.
• Product Development. In collaboration with experts and knowledge teams, drive the development and dissemination of the Marketing topic.
• Management and support of the go-to-market (GTM) strategy per sector. In collaboration with different BCG sector teams, align on Sector priorities and specific GTM plans (incl. customized content needed, specific campaigns, of priority clients)
• Product Marketing and Communication. Together with the leadership team and marketing teams, develop product narrative, as well as communication plan and contribute to its execution
• Sales and Execution Support: contribute to relevant plans to build necessary capabilities internally (or externally) to best support the offer execution; support training and enablement of our teams.

As part of the Offer Management BCG community, you will work closely with your topic team, but also with fellow Offer Management colleagues, to contribute to the testing / refining and exchange of best practices across the functional community.

YOU'RE GOOD AT
Successful candidates will feel comfortable operating in a "start-up mode" within BCG and with multiple players, have strong project management skills, the aptitude to see and hold the big picture, yet also manage the details. Comfort with ambiguity, evolving priorities and eagerness to lean in to support team/projects when needed, are also pre-requisites.
In particular, successful candidates will show the following abilities:
• Orchestrate complex agendas, align senior leadership, prioritize activities, and work with others to get things done (in a distributed organization)
• Manage and execute projects efficiently; provide hands-on support to multiple activities, often requiring strong consulting skills (slides writing, effective communication, some analytics, …)
• Collaborate and communicate with various teams and individuals, with different level of seniority in different geographies and with different background; be able to communicate with senior leaders and be a connection point for the community

YOU BRING (EXPERIENCE & QUALIFICATIONS)
Education and Experience:
• Bachelor’s Degree Required; Advanced Degree Preferred
• 8 to 10 years industry experience (agency experience or relevant marketing sector experience preferred)
• Experience as a project leader or professional in the area of Marketing or Digital, or in Transformation of large corporations, or within a startup preferred
• Previous experience in BCG is a plus, ideally in a Project Leader, Consultant, Senior KT or BST manager roles
• High motivation and interest for Marketing topic is a must

Other Skills:
• Excellent command of the English language
• Strong work ethic, service-mentality, autonomous and self-starter
• Ability to multi-task, prioritize, operate effectively in a matrix organization and a fast-paced environment, proactively manage expectations
• Strong written and verbal communication
• Strong problem solving and analytical skills
• Ability to influence senior members of BCG, credibility, strong interpersonal skills
• Collaborative team player, ability to maintain discretion when needed
YOU'LL WORK WITH
Our business management and operations team members work to ensure that BCG is running smoothly, efficiently, and productively. We are made up of executive and administrative (or case team) assistants, visual service artists, receptionists, facilities staff, and the team leaders and office coordinators who manage these operations and business management jobs.

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