Senior Product Marketing Manager
3 weeks ago
About the Role :
Our client is looking to onboard a Senior manager, Product Marketing who will lead the marketing team. This role is the centre of a cross-functional stakeholder group across senior management, product, sales, and brand.
You will be responsible for deepening the understanding of their customers and creating a cogent value proposition.
You will also drive their go-to-market strategy for the AI in Life Sciences R&D market.
Our client is looking for candidates who demonstrate structured thinking, exceptional communication skills, and deep empathy for our customers.
If you are customer-obsessed and excited to be a part of a category-defining journey in the up-and-coming space of TechBio, this role is for you
Key Responsibilities:
Develop high-level messaging, core value proposition and ROI positioning for each market and buyer persona.
Work alongside the sales team to craft the vision and value proposition for selected multi-year and high-value expansion deals.
Conduct market research and guide product strategy alongside product management and founders - identify target markets, product differentiation and market entry plan.
Lead and coach the Product Marketing team and develop key sales enablement collaterals including market requirement documents, brochures, demos, pitch decks, case studies and white papers.
Lead and coach the Growth Marketing team and drive our content and brand strategy.
Conduct customer and market research studies to understand unmet needs, buyer personas, and market landscape in the existing and new markets. Monitor our competitive landscape and map the AI in the life-sciences R&D ecosystem.
Work with in-house subject matter experts and build a network of external advisors for strategy development.
5+ years of experience in product marketing, consulting or selling PaaS and/or complex AI solutions to large enterprises.
Deep empathy for customers and demonstrated experience of crafting compelling value propositions in complex deals.
Ability to understand and synthesize technical information including data analytics, AI/ML/LLMs, data science, and/or application development.
Demonstrated experience in commercialization/go-to-market (GTM) strategies and brand building.
Qualification:
Bachelors, Masters, Doctorate in computer science, engineering, applied sciences or a related field. Excellent verbal and written communication skill.
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