Senior Marketing Manager

Found in: Resume Library US A2 - 2 weeks ago


Boston Massachusetts, United States Alera Group Full time
Overview:

 

Spring Consulting Group, an Alera Group Company, LLC, is looking for a Senior Marketing Manager to join its growing team. The Senior Marketing Manager will lead the marketing department, building and facilitating strategy and supporting overarching business development objectives through multi-faceted marketing tactics.

Responsibilities:
The Senior Marketing Manager will be expected to:

Create and implement an annual marketing strategy and planProvide strategic leadership around social media, targeted campaigns, SEO, event strategy, strategic partnerships, and other areas

Build and manage creative lead generation initiatives

Establish, manage and adhere to an annual marketing budget

Develop, refine, and report on marketing metrics to illustrate performance

Work closely with consultants to help them achieve their business development goals

Assist with RFPs and new business proposals on an as-needed basis

Oversee content calendar

Provide writing support for content, awards submissions, conference presentations, press, and other communications needs

Serve as internal communications lead

Peer review written communications, as needed

Assist with client deliverables as needed (e.g., newsletters, collateral, formatting, etc.)

Work within Salesforce and Marketing Cloud Account Engagement (Pardot) on emails, campaigns, and reporting

Provide management and leadership services to direct report (Marketing Specialist)

Qualifications:
The ideal candidate for this position will have:

5+ years of experience in marketing, preferably in b2b

Bachelor’s degree in marketing, communications, or related field

Strong writing and communications skills

Project management experience

Leadership experience

Creative problem solving skills

A detail and data-oriented mindset

The ability to collaborate across teams

Nice to have:Healthcare and/or insurance experience

Salesforce and/or Marketing Cloud Account Engagement (Pardot) experience



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