Sales Manager

2 months ago

Duluth, United States Sherman Associates Full time

When you join the Sheraton family, you become a member of its global community. A rich history of service, the Sheraton brand began in 1937 and is considered a legacy in pioneering the hotel industry. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We welcome guests through engaging experiences and thoughtful service. If you’re a team player who is excited to deliver meaningful guest experiences, we encourage you to explore your next career opportunity at the Sheraton Duluth Hotel.

This is a Sherman Associates owned Marriott International, Inc franchised location.

The Sales Manager is responsible for partnering with management to drive the Sales & Marketing efforts for the hotel and build strong client relationships. The goal is to maximize banquet and catering revenues in conjunction with over-all revenues. Works closely with support departments that impact sales and provides outstanding customer service on behalf of the property and its ownership. Creates and maintains a unique guest experience, execute on brand standards, and builds awareness of hotel and over-all brand in the local community.

Core Job Responsibilities

  • Assists DOSM and Food & Beverage (F&B) Manager with determining annual catering and F&B revenue goals and assists with controlling costs
  • Partners with F&B Manager to provide support in F&B operations
  • Ensures the sales call process is generating maximum profit for the hotel by implementing marketing strategies; analyzes trends and tracks results
  • Champions, prospects, fosters engagement, and raises awareness of the brand
  • Maintains catering sales projections and/or goals by mix of business
  • Keeps current with supply and demand, changing trends, economic indicators, and comp set activities
  • Exemplifies a high professional standard and ensures monthly sales goals are met
  • Provides hands-on support for sales team as leads are generated and new business moves through the sales cycle (from the initial inquiry to definite status)
  • Develops and implements new sales initiatives, strategies, and programs to capture key demographics
  • Continually develops knowledge of the business climate, geographic market, and competition for new and existing accounts
  • Networks and prospects new and existing accounts while developing and maintaining excellent client relationships
  • Responsible for selling/coordinating/detailing meeting space and food and beverage service
  • Develops and delivers account strategy relating to overall hotel performance
  • Responsible for effectively managing revenue by utilizing market industry data and knowledge to secure appropriate business to maximize hotel profitability
  • Responsible for utilizing sales tools/systems to accurately identify, report, forecast and communicate sales data. Ensures integrity of sales data by documenting information in specific brand software on a regular basis
  • Responsible for client satisfaction by ensuring the clients’ needs, wants, concerns and accolades are responded to in a courteous and timely manner as mandated by respective hotel brand and as expected by ownership
  • Ensures effective communication of client needs from sales department to appropriate operational departments
  • Provides follow-up calls and correspondence to clients to encourage repeat business/customer referrals
  • Ensures all company, brand, and department specific training requirements are met
  • Attends all daily, weekly and/or monthly department/hotel meetings to ensure proper communication/planning occurs
  • Completes other tasks and duties as assigned based on business needs

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