Digital Communications Specialist

4 months ago

Washington, United States AFSCME Full time
DUTIES:         
  • Supports all digital programs including email, social media, text messaging and paid marketing.
  • Produces well-written, concise digital messaging that supports larger organizational initiatives for social media, email and text messaging programs.
  • Works with digital team to provide support and training to affiliates, specifically as related to digital programs.
  • Supports the development, troubleshooting, testing and launch of online platforms.
  • Compiles website, email and social media analytics into reports.
  • Optimizes online content to achieve best performance.
  • Monitors, updates and creates content for organizational profiles on social media platforms.
  • Supports the development of digital materials for legislative, political, organizing and other campaigns.
  • Performs other duties as assigned.

REQUIREMENTS:  

Education and Experience :

Graduation from an accredited four-year college or university with course work in communications, journalism, political science or liberal arts with a minimum of three years of relevant work experience in online communications or any equivalent combination of education and experience which provides the following knowledge, skills and abilities:

Skills :

  • A demonstrated ability to use online tools to communicate with and motivate target groups to take action including email, text messages, social media and paid marketing.
  • Experience creating engaging content for online consumption.
  • Experience using a Customer Relationship Management system (e.g. Action Network).
  • Robust digital writing skills, with the ability to condense information and convey it clearly and concisely.
  • Ability to train staff with varying skill levels on the use of digital tools.
  • Experience with front end design and web development, specifically HTML, CSS and user experience design.
  • Knowledge of Adobe Creative Suite, with an emphasis on Photoshop.
  • Experience using Excel to compile analytics reports.
  • Ability to work both independently and to collaborate and work well with staff at all levels and in a team environment.
  • Ability to handle heavy workload, juggle competing priorities and work extended hours to meet deadlines.
  • Flexibility, positive attitude, superior attention to detail, and critical thinking skills needed. Interest in the labor movement and progressive social change.

Preferred Skills :

  • Experience with content management systems (CMS), such as WordPress and/or Drupal.
  • HTML, CSS, and JavaScript coding skills.
  • Familiarity with digital advertising, such as Facebook Ads Manager.
  • Knowledge of digital project management software, methodologies, processes, and workflow.
  • Experience with social media community management, specifically comment moderation.

Travel/Work Hours :

  • Ability to travel and work extended work hours needed. 

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