Retail Media Manager

4 weeks ago

Stamford, United States Henkel AG & Co. KGaA Full time

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact? YOUR ROLE

Step into the spotlight as a Retail Media Manager at Henkel Consumer Brands As a Retail Media Manager for Henkel Consumer Brands, you will be a key player in our shopper team, driving the planning, development, and execution of digital and traditional retail/shopper advertising campaigns. This role goes beyond the ordinary marketing responsibilities – it offers a thrilling opportunity to lead innovative strategies that connect brand retail and promotion campaigns seamlessly with consumer and shopper purchasing decisions. Your contributions will directly impact the success and growth of our brands, enhancing conversion rates at our retail partners. Join us in shaping the future of consumer engagement and brand impact. Campaign Strategy and Planning Support the planning, development and execution of comprehensive retail media strategies aligned with business objectives. Work closely with brand, sales & agency teams to translate brand strategy into best-in-class retail media programs that achieve established KPIs. Build selling stories that align brand, retailer & distributor strategies with consumer and shopper at the forefront. Collaborate with cross-functional teams to integrate retail media campaigns into overall marketing plans. Identify opportunities for growth and optimization of campaigns. Execution and Monitoring. Support end-to-end execution of retail media campaigns. Monitor campaign performance and adjust strategies based on data and insights. Ensure alignment with KPIs and goals. Budget Management. Manage and optimize budgets like a financial superhero, ensuring every dollar packs a punch. Keep a hawk-eye on budget tracking by brand, tactic, campaign and customer. Reporting and Analysis. Generate regular reports on campaign performance and key metrics.

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