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Media Analyst
4 months ago
Manager, Data & Analytics
JOB WILL BE LOCATED IN STAMFORD, CT
ICON International, repeatedly named one of the 25 Best Places to Work in Connecticut, is currently seeking a Manager of Data & Analytics to join our Ad Platforms team. This position requires 5+ years of experience in a data-driven marketing or analytics role.
Responsibilities
Spearhead the development and implementation of a performance measurement framework:
- Collaborate with clients and stakeholders to define campaign goals and objectives.
- Select the most suitable technologies to support data collection, analysis, and visualization.
- Develop a data architecture that facilitates data-driven decision making for all stakeholders throughout the campaign lifecycle.
Lead data analysis and reporting:
- Work collaboratively with a team of data analysts to develop comprehensive measurement strategies and define key performance indicators (KPIs).
- Translate data insights into actionable recommendations for media teams and other stakeholders.
- Create and maintain clear and concise measurement plans to guide data collection and analysis efforts.
- Conduct thorough quality assurance (QA) checks on dashboards and reports to ensure accuracy and functionality.
- Manage relationships with data providers and analytics platforms, ensuring smooth communication and efficient operations.
Communicate insights and foster continuous improvement:
- Facilitate client calls and presentations, effectively communicating complex data insights in a clear and compelling manner.
- Troubleshoot data discrepancies and implement solutions to uphold data integrity.
- Stay abreast of industry trends and best practices in data analytics, visualization, media advertising, AdTech, and MarTech.
- Provide mentorship to team members, contributing to their professional development in this dynamic field.
Qualifications
- Minimum 5 years of experience in data analytics, performance measurement, or a related field.
- Expertise in Google Campaign Manager (CM360), Google Ads, and Meta reporting tools, along with GA4 for comprehensive campaign analysis.
- Strong analytical skills with experience in designing and implementing measurement frameworks.
- Skilled in designing interactive dashboards and reports using data visualization tools (e.g., Domo, Tableau, Power BI, Looker).
- Solid understanding of client CRMs and Customer Data Platforms (CDPs) to leverage audience data for effective targeting.
- Strong leader and mentor, fostering a collaborative environment where data analysts can thrive and contribute their best work.
- Excellent communication and presentation skills, with the ability to translate complex data insights for both technical and non-technical audiences.
- Strong project management skills, including task prioritization, deadline management, and ensuring successful project completion.
- A passion for continuous learning and staying informed about the latest trends in data analytics and the evolving marketing landscape.
