Marketing/Brand Manager

2 weeks ago

Chicago, United States GHOST Full time

GHOST is disrupting the sports nutrition industry by creating a lifestyle movement that includes transparent innovative products, immersive content, global distribution, key influencer partnerships and collaborations with the world's leading flavor brands. We are always challenging ourselves to think outside the box and serve our fans and customers better, and we're excited to find a new fam member to bring processes and fresh ideas to the table.

We are looking for a Marketing/Brand Manager, to help develop and own our story-line: bringing our brand to life across innovation, media, experiential and through unique partnerships. You should understand how to be start-up scrappy, have a consumer-first mindset, a strong sense of ownership and pride in work, an urge to disrupt the status quo and knowledge of which levers to pull to fuel rocket-ship level brand growth we want to hear from you

The Deets:

  • Own the overall annual marketing plan and 8-figure budget, creating and executing a compelling calendar of 360 marketing activations.
  • Collaborate with cross-functional partners to develop and execute marketing levers including innovation, advertising/media, experiential/sampling, events and trade marketing.
  • Build foundational innovation strategy as we enter new categories, inclusive of consumer insights, competitive landscape, benchmarking, pricing, innovation, and launch strategy. Manages the essential 4 Ps of marketing (product, price, place, promotion).
  • Manage agency partners - determine briefs, set timelines, negotiate budgets, and ensure execution meets high brand standards.
  • Analyze and interpret market data to take advantage of opportunities and minimize adverse trends.

The Requirements:

  • 5+ years of marketing/brand management experience. Preference for experience in FMCG.
  • Experience creating strong brand positioning in highly competitive categories.
  • Strong project management skills - ability to bring cross-functional groups together against clear goals and deliverables.
  • Prior experience managing a marketing budget and ensuring allocation of spend is appropriate to achieve KPI's.
  • Ability to make data-informed decisions when necessary.

At GHOST we are building the brand we all wish existed. This mindset drives every important decision the team makes, from how we create new products, to how we market and interact, and most definitely how we build our team. We hire on work ethic, passion and culture fit. You cannot replace a vibe.

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