Senior Marketing Manager, Brand Governance

3 weeks ago

Chicago, United States Morningstar Full time
The Group

The Morningstar brand team oversees brand governance and expression across a broad range of core responsibilities including brand architecture, system definition, research amplification, and cross-portfolio campaigns. We support Morningstar growth with clarity and creativity while mitigating risk by upholding the tenets of independence, transparency and long-term focus that have made us essential to investors worldwide.

The Role

The Brand Governance Senior Manager is a pivotal role at Morningstar, responsible for supporting the Head of Brand Strategy and the Senior Director, Brand Architecture and Governance in protecting and enhancing the company's brand. As part of the Brand Strategy team, this role includes assisting in the implementation of the brand architecture strategy as well as development and implementation of brand governance strategies, managing and monitoring risks, and effectively communicating with stakeholders. The ideal candidate will have a solid understanding of and passion for brand, marketing, and risk management. This position is based in our Chicago office and hybrid attendance is required.

Responsibilities
  • Work across teams-Brand, Marketing, Communications, Design, Product, Legal and Compliance (and with external agencies)-to strengthen internal understanding of the brand architecture strategy.
  • Parter with the Brand System, Creative Services, and external agency teams to develop tools and guidance to support the implementation of and adherence to the brand architecture strategy - internally and with third-parties.
  • Collaborate with Marketing leads, Product teams, Legal and Compliance to develop and enforce guidelines for third-party co-branding engagements.
  • Develop and manage dashboard to document and improve visibility of integration status and roadmaps of acquired brands.
  • Improve visibility to requests and resolutions by developing an intake and tracking mechanism to manage all internal and external third-party co-branding requests.
Requirements
  • Bachelor's degree is required, ideally in branding, marketing, advertising, or related field.
  • 5-7+ years of work experience, preferably in brand management, risk management, or related roles.
  • Solid understanding of marketing, risk management, and operational governance.
  • Ability to think strategically and implement effective risk management strategies.
  • Proven program/project management experience and experience successfully managing cross-functional global stakeholders.
  • Strong interpersonal, communication, and presentation skills.
  • Self-starter with proven ability to navigate ambiguity, move multiple projects forward, and succeed in a matrixed environment.
  • Proficiency in digital marketing tools and platforms.
  • Experience collaborating with Legal/Compliance teams on reviewing contract language and trademark registration and adherence.
  • Experience collaborating with and overseeing external agency and other supplier engagements.


001_MstarInc Morningstar Inc. Legal Entity

Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

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