Brand Manager

3 weeks ago

Chicago, United States OERTZENGroup Full time

Our client is a Family-owned, German Premium Cosmetic & Personal Care Company. For their US & Canada office based in Chicago they are seeking a highly motivated and entrepreneurial Brand and Media Manager to join their team.

The ideal candidate will be responsible for adapting, localizing & executing the global marketing & brand strategies developed by the center of excellence for product development, marketing, and brand management in Germany. The candidate must be result-driven and have a proven track record of achieving business objectives, specifically in marketing & branding of FMCG products/ brands in the ecommerce funnel. Offline retail experience is highly appreciated.

Responsibilities:

Adapt, localize & execute brand & marketing strategies developed by global brand management in Germany to drive sales growth for our brands & products in the US market. Manage the company's brand identity in the US and ensure consistency across all marketing channels. Develop and manage the company's media plan, with a focus on online marketing and TV advertising campaigns, in collaboration with our in-house digital marketing/ media agency in Germany. Develop and manage relationships with key media partners and agencies in the US to drive sales growth. Analyze and report on the effectiveness of marketing campaigns and adjust strategies as needed to optimize performance. Present campaign results to internal stakeholders and senior management. Develop and manage the company's budget for marketing and advertising initiatives in the US.

Qualifications:

Bachelor's degree in marketing, communications, or a related field. 5+ years of experience in brand management and media planning, preferably in the FMCG industry. Strong understanding of online marketing channels, content platforms and TV advertising. Experience in marketing FMCG products in the ecommerce funnel. Strong analytical and problem-solving skills. Entrepreneurial mindset and result-driven approach.

What our client offers:

Welcome days, structured individual onboarding Competitive PTO policy starting with 25 days, increasing with seniority 10 paid sick days 9 paid holidays Health, dental, vision, life 401(k) plan

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