Brand Manager

3 weeks ago


Chicago, United States OERTZENGroup Full time

Our client is a Family-owned, German Premium Cosmetic & Personal Care Company. For their US & Canada office based in Chicago they are seeking a highly motivated and entrepreneurial Brand and Media Manager to join their team.

The ideal candidate will be responsible for adapting, localizing & executing the global marketing & brand strategies developed by the center of excellence for product development, marketing, and brand management in Germany. The candidate must be result-driven and have a proven track record of achieving business objectives, specifically in marketing & branding of FMCG products/ brands in the ecommerce funnel. Offline retail experience is highly appreciated.

Responsibilities:

  • Adapt, localize & execute brand & marketing strategies developed by global brand management in Germany to drive sales growth for our brands & products in the US market.
  • Manage the company's brand identity in the US and ensure consistency across all marketing channels.
  • Develop and manage the company's media plan, with a focus on online marketing and TV advertising campaigns, in collaboration with our in-house digital marketing/ media agency in Germany.
  • Develop and manage relationships with key media partners and agencies in the US to drive sales growth.
  • Analyze and report on the effectiveness of marketing campaigns and adjust strategies as needed to optimize performance. Present campaign results to internal stakeholders and senior management.
  • Develop and manage the company's budget for marketing and advertising initiatives in the US.

Qualifications:

  • Bachelor's degree in marketing, communications, or a related field.
  • 5+ years of experience in brand management and media planning, preferably in the FMCG industry.
  • Strong understanding of online marketing channels, content platforms and TV advertising.
  • Experience in marketing FMCG products in the ecommerce funnel.
  • Strong analytical and problem-solving skills.
  • Entrepreneurial mindset and result-driven approach.

What our client offers:

  • Welcome days, structured individual onboarding
  • Competitive PTO policy starting with 25 days, increasing with seniority
  • 10 paid sick days
  • 9 paid holidays
  • Health, dental, vision, life
  • 401(k) plan

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