Director of Marketing

3 weeks ago

McKinney, United States Herbal Goodness Full time

Herbal Goodness is a manufacturer of premium quality, unique, organic, non-GMO superfoods, and herbal products to support healthy living and impact lives. Founded in 2013, the company excels in the botanical and natural supplements industry and manufactures product lines such as Herbal Teas, Supplements, Extracts, Essential Oils, Smoothies, and Juices. The company is unique in its values of Quality, Sustainability, and Impact.

100% women and minority-owned, Herbal Goodness believes in Business for social good. We donate 10% of our profits to promote the education of girls.

Job Title: Director of Marketing

Job Location: Hybrid

Work Hours: Mon - Fri 9 am - 5 pm CST

Department: Marketing
Reports to: CEO

SUMMARY AND OBJECTIVE
As the Director of Marketing, you will lead our marketing department, setting and executing our marketing strategy to enhance our brand recognition, support sales efforts, and drive sustainable growth. You will oversee all marketing operations, including digital marketing, market research, branding, and promotional events. Your visionary leadership will be crucial in aligning the marketing strategy with our business goals, ensuring we engage effectively with our target audiences and achieve a competitive advantage in our industry.

RESPONSIBILITIES

  • Developing Marketing Strategies: Create comprehensive marketing plans aligned with the company's objectives and target audience.
  • Managing Marketing Budgets: Allocate resources effectively to achieve maximum ROI and meet set financial targets.
  • Brand Management: Maintain and enhance the organization's brand image through consistent messaging and creative campaigns.
  • Market Research: Conduct market research to identify trends, competitor strategies, and customer preferences to inform marketing strategies.
  • Product Marketing: Collaborate with product teams to develop effective marketing strategies for new and existing products or services.
  • Digital Marketing: Oversee digital marketing efforts, including website optimization, SEO, SEM, email marketing, social media, and online advertising.
  • Content Strategy: Develop and execute content strategies that engage the target audience and drive brand awareness, leads, and conversions.
  • Public Relations: Manage relationships with media outlets, influencers, and other stakeholders to generate positive publicity and enhance brand reputation.
  • Analytics and Reporting: Monitor and analyze marketing performance metrics to track progress, identify areas for improvement, and report on ROI.
  • Team Leadership: Lead and mentor a team of marketing professionals, providing guidance, support, and feedback to ensure high performance and professional growth
REQUIREMENTS AND SKILLS
  • Master's degree in Marketing, Business Administration, or related field.
  • Proven experience as a Marketing Director or Senior Marketing role with a track record of developing successful strategies and marketing campaigns.
  • Strong strategic planning and analytical skills, with the ability to translate insights into actionable marketing strategies.
  • Adept at developing innovative and compelling marketing campaigns that resonate with the target audience.
  • Excellent verbal and written communication skills, with the ability to effectively articulate ideas and influence stakeholders at all levels.
  • Proven leadership capabilities with experience in building, motivating, and managing high-performing teams.
  • Track record of driving measurable results and achieving marketing objectives within budget and timeline constraints.
  • Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing market conditions and priorities.
  • Proficiency in marketing automation tools, CRM systems, analytics platforms, and other relevant technology platforms.
  • Familiarity with the industry landscape, trends, and best practices, with a passion for staying updated on the latest developments in marketing.

Visit our website www.herbalgoodnessco.com to learn more about us.

Have any questions? Send an email to hr@herbalgoodnessco.com (QUESTIONS ONLY) Any CV sent to the HR email will not be attended to.

All applicants must apply through the company's website career page or through the job posting link.

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