Senior Associate Brand Manager

4 weeks ago


Chicago, United States Wells Enterprise Full time
Job Description

As a Senior Associate Brand Manager, you will be responsible for providing strategic and tactical support across all aspects of brand management, including marketing campaign strategy & execution, innovation, new item commercialization, business performance analysis, consumer research and budget management.

Responsibilities Include:

Campaign Planning & Execution
  • Assist in developing and executing comprehensive marketing plans across paid/owned/earned tactics to meet brand objectives;
  • Ensure brand guidelines and standards are consistently applied across all marketing channel
Brand Strategy Development
  • Effectively execute key initiatives to ensure delivery to top and bottom line P&L targets
Consumption Analysis & Reporting
  • Act as the category subject matter expert, analyzing consumption performance data and translating findings into actionable insights as part of monthly business performance reviews
New Item Development & Portfolio Maintenance
  • Lead critical product management projects (including but not limited to line extensions, packaging updates, and minor renovations) with cross-functional stakeholders
Budget Management
  • Manage annual marketing spend, brand budgets and billing process, collaborating with Finance partners on a routine basis
Strategic Innovation Support
  • Support Brand, Insights and Innovation team on future pipeline development from conception through execution
Sales Support
  • Create internal and customer-facing marketing materials, including selling stories
Competitive Analysis
  • Stay up-to-date on industry trends, competition and consumer behavior to identify opportunities for brand growth
Cross-functional Collaboration
  • Collaborate with cross-functional teams, including product development, sales, and creative teams to ensure alignment with brand strategy
  • Manage relationships with external partners, including agencies and vendors
Qualifications
  • Bachelor's degree in marketing, business, or a related field
  • 2-3 years marketing experience; preferably with a CPG company
  • Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions. (as this person will be responsible for consumption reporting and business reviews).
  • Excellent written and verbal communication skills, with the ability to present complex ideas to a variety of audiences.
  • Creative problem solver with strong analytical skills.
  • Proficient in Microsoft Office, including Excel, PowerPoint, and Word.
  • Experience using Nielsen or IRI syndicated data

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

#ZR
#IND123

  • Chicago, Illinois, United States Kimberly Clark Full time

    You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands....


  • Chicago, United States The Mike's Hard Lemonade Company Full time

    Senior Associate Manager, Brand Commercialization - Ventures Job Category : Marketing Requisition Number : SENIO004661 Apply now Posted : March 20, 2024 Full-Time Locations Showing 1 location Chicago Chicago, IL 60661, USA Description This role is designed to support one or more brands/sub-brands in the Mark Anthony Ventures portfolio for the US Business....


  • Chicago, Illinois, United States Beam Suntory Full time

    Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through...


  • Chicago, Illinois, United States Kimberly Clark Full time

    You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands....


  • Chicago, Illinois, United States Kimberly Clark Full time

    You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands....

  • Senior Brand Manager

    1 month ago


    Chicago, United States CanMar Full time

    Job Description Position Overview The Senior Brand Manager will play an integral role across multiple brands and will report directly to the Head of Marketing. This position will also assist with business cases for the innovation pipeline with an emphasis on differentiating products within a crowded marketplace. We are interested in candidates who are...

  • Senior Brand Manager

    1 month ago


    Chicago, United States CanMar Full time

    Job Description Position Overview The Senior Brand Manager will play an integral role across multiple brands and will report directly to the Head of Marketing. This position will also assist with business cases for the innovation pipeline with an emphasis on differentiating products within a crowded marketplace. We are interested in candidates who are...


  • Chicago, United States Knewin Full time

    This role is designed to support one or more brands/sub-brands in the Mark Anthony Ventures portfolio for the US Business. Based in our Chicago office (hybrid), the Sr. Associate Manager of Brand Commercialization will be responsible for assisting in the marketing strategy, deployment, and commercial management of NTW and expansion brands in the US. In this...


  • Chicago, United States XM Cyber Ltd Full time

    Overview: As a Senior Social Brand Manager, you will play a pivotal role in shaping and executing our brand's social media strategy. You'll be responsible for managing and growing our online presence across various social platforms, ensuring consistency in messaging and brand identity. This role requires a creative thinker with a keen understanding of social...


  • Chicago, United States Morningstar Full time

    The Group The Morningstar brand team oversees brand governance and expression across a broad range of core responsibilities including brand architecture, system definition, research amplification, and cross-portfolio campaigns. We support Morningstar growth with clarity and creativity while mitigating risk by upholding the tenets of independence,...


  • Chicago, United States Mark Anthony Group Full time

    This role is designed to support one or more brands/sub-brands in the Mark Anthony Ventures portfolio for the US Business. Based in our Chicago office (hybrid), the Sr. Associate Manager of Brand Commercialization will be responsible for assisting in the marketing strategy, deployment, and commercial management of NTW and expansion brands in the US.In this...


  • Chicago, United States MIKE'S HARD Full time

    This role is designed to support one or more brands/sub-brands in the Mark Anthony Ventures portfolio for the US Business. Based in our Chicago office (hybrid), the Sr. Associate Manager of Brand Commercialization will be responsible for assisting in the marketing strategy, deployment, and commercial management of NTW and expansion brands in the US. In this...


  • Chicago, United States Morningstar Full time

    The Group The Morningstar brand team oversees brand governance and expression across a broad range of core responsibilities including brand architecture, system definition, research amplification, and cross-portfolio campaigns. We support Morningstar growth with clarity and creativity while mitigating risk by upholding the tenets of independence,...

  • Brand Manager

    2 weeks ago


    Chicago, United States OERTZENGroup Full time

    Our client is a Family-owned, German Premium Cosmetic & Personal Care Company. For their US & Canada office based in Chicago they are seeking a highly motivated and entrepreneurial Brand and Media Manager to join their team. The ideal candidate will be responsible for adapting, localizing & executing the global marketing & brand strategies developed by the...


  • Chicago, United States Puttshack USA Inc Full time

    **Brand Marketing Manager** **Puttshack Home Office** **About Puttshack**: Puttshack is an upscale, tech-infused mini golf experience that appeals to everyone. More than just indoor mini golf, Puttshack leans on its ground-breaking technology to elevate the game while also serving world-class food and full bar in a cool environment. The Puttshack...

  • Brand Manager

    3 weeks ago


    Chicago, United States OERTZENGroup Full time

    Our client is a Family-owned, German Premium Cosmetic & Personal Care Company. For their US & Canada office based in Chicago they are seeking a highly motivated and entrepreneurial Brand and Media Manager to join their team. The ideal candidate will be responsible for adapting, localizing & executing the global marketing & brand strategies developed by the...

  • Brand Manager

    4 days ago


    Chicago, Illinois, United States Kimberly Clark Full time

    You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands....

  • Brand Manager

    4 days ago


    Chicago, Illinois, United States Kimberly Clark Full time

    You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands....

  • Brand Manager

    3 weeks ago


    Chicago, United States OERTZENGroup Full time

    Our client is a Family-owned, German Premium Cosmetic & Personal Care Company. For their US & Canada office based in Chicago they are seeking a highly motivated and entrepreneurial Brand and Media Manager to join their team. The ideal candidate will be responsible for adapting, localizing & executing the global marketing & brand strategies developed by the...

  • Brand Manager

    3 weeks ago


    Chicago, United States OERTZENGroup Full time

    Our client is a Family-owned, German Premium Cosmetic & Personal Care Company. For their US & Canada office based in Chicago they are seeking a highly motivated and entrepreneurial Brand and Media Manager to join their team. The ideal candidate will be responsible for adapting, localizing & executing the global marketing & brand strategies developed by the...