Media Planner, CLDA

1 month ago

Chicago Illinois, United States Team One Full time
Job Description

GENERAL SUMMARY 

The Media Planner will be responsible for developing and managing both traditional and digital media planning for the region. The LDA Planner must become a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances. 

The ideal candidate will have experience planning a variety of media to include: local broadcast and digital media (display and search). National broadcast, out of home and print a bonus. Must be proactive and always looking ahead to anticipate client needs and changes in the marketplace. 

Responsible for working closely with Account team to respond to client requests & oversee market level reporting. Utilize all applications of research including Nielsen, ComScore, Ad Relevance, Kantar, etc. 

Work closely with Zenith Media, our buying agency, to ensure work all is completed on time and as planned. Provide final approval before submitting to Field Account team. 

Expected to investigate and develop creative media opportunities that will enhance the overall media mix. In addition, will assist the Media Supervisor on various large-scale LDA projects, as well as assist on National media plans as opportunities arise. 

Attention to detail and analytical thinking are critical. 

Day to Day: 

· Manage regional LDA financials (flowcharts, billing discrepancies, negotiations). 

· Day to day responsibility for preparation and maintenance of market and area plans/projects. 

· Daily communication with Account team and Zenith buyers to build and maintain positive relationships. 

· Manage, train and oversee an Assistant Media Planner (AMP). 

· Develop POVs on media opportunities. 

· Develop positive relationships with the media community. 

· Develop presentation skills. 

· Manage special projects as assigned.

Experience: Two years advertising or transferable experience.

Education: A bachelor’s degree.

Skills and Abilities: Computer literate, with expertise in Microsoft Excel, Word, and PowerPoint. Must have worked with Donovan or Media Ocean (OX) knowledge of Media Tools, DFA and Media Visor or equivalent programs.

Strong organizational and communication skills as well as an aptitude for accuracy and details. Must be able to juggle multiple projects and work with various field contacts while balancing client requests and prioritizing projects. Should have confidence in their media knowledge as well as express confidence when working with field staff, Lexus Area management and dealer contacts.

Work Direction Over Others: Must provide proper direction of projects to AMP. The delegation process must include project specifics, deadline and daily follow up (as needed). Prioritize projects for AMP to ensure efficiency of workflow. Setting appropriate timelines and reviewing the work are the most critical aspects of the MP’s delegation responsibilities.

Supervision Received: The MS/MD expects the MP to initiate the status of projects pertinent to their markets/area as agreed and provide updates on projects. The MS/MD will assist in delegating planning assignments. The MP should plan his/her time accordingly to meet agreed upon deadlines.

Pace of Work: Work flow varies by day and by season. Some requests have an extremely pressing turn-around time, while others can be managed more slowly. Financials and planning reports are completed on a monthly basis. Buy reviews are done quarterly for LDA.

Scope: This individual is responsible for a total budget of $35-60MM, so accuracy is critical. Plans vary considerably from market to market, so must be knowledgeable of each nuance in each market. The opinions of others can cloud discussions and decision making, so must be able to clearly define marketing strategy, discuss media implications and manage field and dealer expectations. Needs to be able to identify which responsibilities are truly media and which should be turned back to the field.

Impact: As mentioned above, accuracy is critical. Monthly/quarterly financial reconciliations have a huge impact on available dealer funds. Sizable mistakes could create a negative impact on our client’s opinion of our work.

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