Supervisor, Paid Social
2 weeks ago
Provide social media team leadership within PlatformGSK by applying expertise in all social media principles to a client’s business. Works with overarching Strategy team to translate the client goals and objectives into actionable items. This role is responsible for leading a group of social media planners and buyers while fostering integration/communication across all departments and partner agencies. PLEASE NOTE THIS IS A PAID MEDIA POSITION, NOT A CONTENT CREATION OR ORGANIC POSTING POSITION.
KEY RESPONSIBILITIES
Guide and drive social media strategies for designated client account(s) and help to set overall objectives
Build, maintain and grow client relationships and client business
Oversee, author and/or constructively edit and review the development of social media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
Work with Media Planner to prepare tactical media plan presentations and oversee preparation of social media plan presentation elements
Supervise, direct, and review the development and implementation of specified social media plans alongside Media Buyer
Facilitate and document consistent QA of all campaign builds and plan adjustments
Lead client presentations and be the primary point of contact for key clients
Build and maintain relationships with social media publishers and internal agency counterparts
Understand and adopt new social media trends and/or processes for clients
Manage the scheduling, posting, tracking advertising and compiling performance reports
Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
Lead regular check-ins on campaign performance and track against KPIs
Oversee management of social campaign budgets, including media authorizations and management of billing reconciliation process
Maintain knowledge of current social media landscape and provide training/mentorship to junior team members
Stay apprised of new and emerging technology, creative and other innovative tactics to aid in recommendations for paid social activations and/or measurement
Develop a successful team of social media planners and buyers through coaching and mentoring; conduct annual performance appraisals and provide regular feedback
Participate in Management Training Programs; using learned leadership skills to develop self and team
Accurate and timely reporting of billable and non-billable time
Other responsibilities, as assigned
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