Director, Shopping

1 month ago


Chicago, Illinois, United States Zimmerman Advertising Full time

Overview: The Director, Shopping & Paid Search is responsible for leading a portfolio of Paid Search (all Google Ads campaign types) Accounts towards stated client and company objectives and is responsible for the growth, management, retention, and satisfaction of these Accounts.The Director, Shopping & Paid Search will be accountable to partner with client stakeholders across multiple search disciplines.The Director, Shopping & Paid Search will be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals.Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.The Director, Shopping & Paid Search will be responsible for the development of junior staff and, at times, the management of external vendors.to benchmark tor forecast trends · Provide best practices and on-going evolutions in the SEM/SEO space to team members and Media Planners to ensure training is continuous Requirements: · Bachelor's degree in business, marketing, or advertising preferred · 6+ years of hands-on Paid Search experience, preferably within an Ad Agency · Experience with Google Ads, GDN, Google Analytics, Bing Ads, Google Tag Manager, as well as Shopping and YouTube.Deep knowledge of Paid Search best practices and technical savviness including advanced knowledge of SQL, and strong Microsoft Excel skills; pivot table, VLOOKUPs, and chart building · Knowledge of feed-based ad units like PMax and Smart Shipping, as well as feed management and optimization.is ideal · Understanding of scientific method and testing, along with analytics knowledge (statistical significance, confidence intervals, etc.)



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