Associate Director, Media Planning

2 weeks ago


Chicago Illinois, United States iProspect Full time
Job Description

This is a Remote role; Candidates must be located in Chicago, New York City OR the DC Area to be considered.

As the Associate Director, planning reporting to the Senior Director, planning you will set the working style for the group, lead the strategic direction, and be a marketing partner for your clients. You will be an expert on the clients' business and a leader on the business with the clients and within the agency. You will plan for iconic tent pole sponsorship events throughout the year.

Accountable for media plan output, accuracy, and overall excellence

Play necessary role facilitating with the Integrated Planning Director and Strategy Director in the collection and evaluation of syndicated consumer and media usage information and play a contributing role in the creation of the communications plans

Be the comprehensive specialist in existing and latest media opportunities (awareness of available media and marketing services suppliers) that would be relevant to the assigned brand/category and ensure that opportunities within them are presented and communicated to iProspect and client teams.

Fluent in main implementation and valuation techniques and sources: reach curve updates, MediaTools, windows of change, schedules, actualizations, econometric and brand measurement tools (MMM, METT, Equity Scan)

Oversee the reporting of competitive market/media information for each brand/category, including business insights that can inform media and broader marketing actions; enlist help from CPD and issue jointly

Be the facilitating contact point for client's internal media staff and the primary contact point to client's brand staff when media issues are discussed

Lead the process of strategic media planning and serve as a resource for supervisors, planners and assistants for advice and counsel

May support the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability



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