Vice President of Marketing
4 weeks ago
The Vice President of Marketing is responsible for creating and delivering marketing strategies for the LEGOLAND Florida Resort in order to increase awareness and drive business volume, revenue, and brand strength to ensure annual EBITDA targets are met. In this role you will lead all aspects of advertising and media, public relations, event marketing, partnerships & promotions, and relative budgets and policies, as well as develop and lead a professional, effective Marketing team in close partnership with the stakeholders of the North American marketing leadership team. This position will need to have the ability to operate at a 30,000-ft strategic level while at the same time diving into the grittiest of details, to ensure that the Resort is heading in the right direction and delivering a holistic, end-to-end solution for marketing and brand opportunities.
Key Objectives:
Provide strong leadership to the marketing team as well as other stakeholders to accomplish objectives and superior execution of marketing strategic and tactical plans. Drive a positive and inclusive culture. Provide clear direction, resources, training, development, coaching, and career path discussions for the marketing team.
Work closely with internal teams, department heads, and external agencies to ensure and implement consistent brand deliveries across all aspects of the attraction.
Formulate, develop, refine, finalize, and implement an annual marketing plan and calendar.
Develop long-term marketing strategies based on projections and objectives, in conjunction with the Regional Marketing VP and Division Director/Managing Director.
Set goals and objectives, develop budgets, and set timelines to meet volume, revenue, and profitability targets via direct control of above and below-the-line marketing activities and budget allocations in close partnership with the Director of Revenue Management for North America
Ensure LEGOLAND Florida maintains their relationships with media in key markets and expands into new markets where appropriate.
Lead the delivery of optimized media campaigns across all suitable platforms in close cooperation with Head of Media for LEGOLAND Parks North America
Measure campaign success and adjust strategy and tactics to increase efficiency.
Represent the site-level Senior Leadership Team's marketing function, representing the guest's voice and LEGOLAND brand champion.
Align the social media strategy with the Head of Social Media for North America across all key platforms.
Monitor competitor programs and practices, industry trends, target audience, and guest behaviors, and ensure a strong position in the marketplace through optimized pricing, annual pass strategy, and innovative plans, campaigns, and offerings.
Partner with the guest experience team to ensure it is aligned with the core brand experience and guest expectations.
Develop and maintain effective strategic partnerships and working relationships with partners, staff from the parent company and other parks, community groups, and external resources and agencies.
Manage the development and execution of key promotions and partnerships, including with multiple strategic partners.
Collaborate with the Regional Head of Strategy and Insights to advise on new events and attractions through research with guests and analytical insight, and ensure events are marketed properly to deliver an exciting guest experience.
In conjunction with Human Resources, ensure a succession management program is in place able to meet the current and future organizational objectives.
Qualifications & Experience:
Experience:
10+ years of demonstrated experience with at least 2 years at the management level leading a team across relevant marketing fields such as advertising, media, public relations, promotions, partnerships, project management, and digital.
Proven ability to network and influence across the leisure, tourism, and business sectors.
A passion and drive for marketing with the ability to empower and engage others to meet or exceed targets.
Powerful presentation skills and the confidence to represent the business at a senior level both internally and externally.
Commercially astute with strong budget management skills
Demonstrated ability to develop programs to accomplish key revenue objectives.
Excellent judgment, the ability to self-initiate and develop, implement, and complete short, medium, and long-term plans.
Strong analytical and communication skills (both verbal and written)
Education:
Bachelor’s degree in business, marketing, communications and/or advertising.
Benefits:
Benefits of Merlin Entertainments
Excellent health care options (medical, dental, and vision that encourage preventative care).
Outstanding Paid Time Off (PTO)
Merlin Magic Pass for friends and family to enjoy the parks & attractions.
Recognition Programs and Rewards
401(k) program with company match
Tuition reimbursement programs
Numerous learning and advancement opportunities
Pay Range:
From USD $(phone number removed)/Yr.
-
Vice President of Marketing
2 weeks ago
Winter Haven, United States LEGOLAND Parks Full timeWhat you'll bring to the team: The Vice President of Marketing is responsible for creating and delivering marketing strategies for the LEGOLAND Florida Resort in order to increase awareness and drive business volume, revenue, and brand strength to ensure annual EBITDA targets are met. In this role you will lead all aspects of advertising and media, public...
-
Vice President Finance
3 weeks ago
New Haven, United States The Bolton Group Full timeThe Bolton Group is engaged with a $1b+ PE-backed global manufacturer to hire a Vice President of Finance. This position will report to the CFO and manage a global corporate finance team. This hire will also be the point-person for communications and deliverables with the PE deal team.Vice President/Head of FP&A – Qualifications10+ years of progressive...
-
Vice President Finance
3 weeks ago
New Haven, United States The Bolton Group Full timeThe Bolton Group is engaged with a $1b+ PE-backed global manufacturer to hire a Vice President of Finance. This position will report to the CFO and manage a global corporate finance team. This hire will also be the point-person for communications and deliverables with the PE deal team.Vice President/Head of FP&A – Qualifications10+ years of progressive...
-
Vice President, Sales
3 weeks ago
New Haven, United States Arvinas Full timeArvinas is a clinical-stage biotechnology company dedicated to improving the lives of patients suffering from debilitating and life-threatening diseases through the discovery, development, and commercialization of therapies that degrade disease-causing proteins. Arvinas uses its proprietary PROTAC Discovery Engine platform to engineer proteolysis targeting...
-
Vice President of Finance
3 weeks ago
Orlando, Florida, United States dnata Full timeOverview: dnata is hiring a Vice President of Finance at our HDQ office in Orlando FL "commensurate based on experience" We are “Reconnecting a Better World” through our best-in-class team of dedicated, passionate, and highly trained aviation professionals. We have been awarded “Ground Handler of the Year” for seven consecutive years and are...
-
Assistant Vice President, Hospitality
3 weeks ago
New Haven, United States Yale School of Medicine Full timePosition Focus: Yale is seeking an Assistant Vice President (AVP) for Hospitality. Yale Hospitality is dedicated to creating a welcoming environment where the joys of sharing food, nourishing minds, and making connections among the community are woven into every guest experience. We are fully self-operated with over 23 residential and retail dining...
-
Associate Vice President, Revenue Operations
4 weeks ago
New Haven, Connecticut, United States Unite Us Full timeAbout the Role:As we continue to rapidly scale our revenue and sales organization, we are looking for an entrepreneurial and driven revenue operations leader who can help lead us through the next phase of growth by owning productivity, process, and execution across revenue generating functions. You are the right person if you are a leader who inspires...
-
New Haven, Connecticut, United States Yale University Full time1. Drafts a variety of written materials, including detailed individual prospect briefings and endowed gift agreements, proposals in support of specific University initiatives and internal and external correspondence that conforms to the style and voice of the sender. 2. Coordinates research on individual donors and the history and status of gift commitments...
-
Division Vice President of Construction
6 days ago
Maitland, Florida, United States Beazer Homes Full timeOverview: Plan, coach and administer all field construction activities while maintaining frequent communication with President and other departments. May manage some or all of the following functions: Area Manager, Orientation Manager, Land Development Manager, Offsite Managers, Purchasing and/or Estimating Executive/Manager, Warranty/Customer Service...
-
New Haven, United States Arvinas, Inc. Full timeArvinas is a clinical-stage biotechnology company dedicated to improving the lives of patients suffering from debilitating and life-threatening diseases through the discovery, development, and commercialization of therapies that degrade disease-causing proteins. Arvinas uses its proprietary PROTAC Discovery Engine platform to engineer proteolysis targeting...
-
New Haven, United States Arvinas Full timeArvinas is a clinical-stage biotechnology company dedicated to improving the lives of patients suffering from debilitating and life-threatening diseases through the discovery, development, and commercialization of therapies that degrade disease-causing proteins. Arvinas uses its proprietary PROTAC Discovery Engine platform to engineer proteolysis targeting...
-
New Haven, United States Arvinas Inc. Full timeArvinas is a clinical-stage biotechnology company dedicated to improving the lives of patients suffering from debilitating and life-threatening diseases through the discovery, development, and commercialization of therapies that degrade disease-causing proteins. Arvinas uses its proprietary PROTAC Discovery Engine platform to engineer proteolysis targeting...
-
Regional MDS Coordinator
2 weeks ago
Winter Haven, United States Summation Financial Services Full timeSummation Financial Services - Regional MDS Coordinator/Consultant Responsibilities: Assess and work with the facilities to promote the capturing of appropriate clinical reimbursement for services provided. Tracking, trending, auditing, and data analysis for reimbursement and support the coding of MDS assessments. Audit facility MDS assessments and determine...
-
New Haven, United States BioSpace Full timeJob DetailsArvinas is a clinical-stage biotechnology company dedicated to improving the lives of patients suffering from debilitating and life-threatening diseases through the discovery, development, and commercialization of therapies that degrade disease-causing proteins. Arvinas uses its proprietary PROTAC Discovery Engine platform to engineer proteolysis...
-
New Haven, Connecticut, United States Arvinas Inc. Full timeArvinas is a clinical-stage biotechnology company dedicated to improving the lives of patients suffering from debilitating and life-threatening diseases through the discovery, development, and commercialization of therapies that degrade disease-causing proteins. Arvinas uses its proprietary PROTAC Discovery Engine platform to engineer proteolysis targeting...
-
General ENT – Partnership Track, Orlando Area
4 weeks ago
Winter Haven, Florida, United States The Barranco ENT Clinic Full timeAbout UsThe Barranco ENT Clinic is part of a nationwide leading network of ENT physicians and have been providing Otolaryngology services for over forty years in Central Florida. Our main practice location is in Winter Haven, FL, which is situated between Tampa and Orlando. We have four other locations in nearby towns and have been serving the Polk County...
-
Regional Technical
2 weeks ago
Tampa, Florida, United States HomeTeam Pest Defense Full timeOverview: Provides technical/operational expertise to branch offices to insure effective service is delivered to each customer. Implements Technician training programs, provides technical support, conducts branch service and safety audits. Ensures compliance with all federal, state, and local rules and regulations pertaining to pest control operations...
-
New Haven, United States Yale New Haven Health Full timeTo maintain and advance its position as a leading healthcare system, Yale New Haven Hospital System (YNHHS) must demonstrate superior outcomes, provide seamless delivery of care and maintain competitive costs structures. The Vice President, Patient Services - Smilow Cancer Hospital is responsible for proactively identifying these forces and trends,...
-
VP of Global Marketing
2 weeks ago
Miami Beach, Florida, United States Element Materials Technology Full timeOverview: The Vice President of Marketing will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Reporting to the Chief Commercial Officer, this role will oversee all aspects of digital marketing, including but not limited to website management, SEO/SEM, email...
-
VP of Marketing
4 weeks ago
Orlando, Florida, United States The Kessler Enterprise, Inc. Full timeOverview: AN INSPIRING CAREER AWAITS YOU!The Kessler Collection is made up of 12 artful hotel and resort properties, 25 restaurants, and over 1,700 Grand Performers across seven states, we continue to grow and so will you! The opportunities are endless. Our mission of inspiring places, intuitive service, and exuberant guests means we are committed to our...
