VP of Global Marketing

2 weeks ago

Miami Beach Florida, United States Element Materials Technology Full time
Overview:
The Vice President of Marketing will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. Reporting to the Chief Commercial Officer, this role will oversee all aspects of digital marketing, including but not limited to website management, SEO/SEM, email marketing, social media, content marketing, and digital advertising.

 

The ideal candidate will have a proven track record of success in developing and implementing successful digital marketing campaigns, as well as strong leadership and strategic planning skills.

Responsibilities:
Develop and execute comprehensive digital marketing strategies to achieve company objectives and revenue targets.

Lead and manage a team of digital marketing professionals, providing guidance, direction, and mentorship to drive performance and professional development.

Oversee all digital marketing channels, including website management, SEO/SEM, email marketing, social media, content marketing, and digital advertising.

Analyze key metrics and performance data to track the effectiveness of digital marketing efforts and optimize campaigns for maximum ROI.

Collaborate with cross-functional teams, including operations, sales, and IT, to ensure alignment and integration of digital marketing initiatives with overall business goals.

Stay informed of industry trends, best practices, and emerging technologies in digital marketing, and leverage this knowledge to drive innovation and continuous improvement.

Build, develop, motivate and inspire high performing marketing team

Develop and manage marketing budgets, allocating resources effectively to maximize impact and efficiency.

Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and enhance capabilities as needed.

Skills / Qualifications:
Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.

Experience managing a large Global Team (20+)

8+ years of experience in digital marketing, with a proven track record of success in developing and implementing effective strategies to drive business results in B2B.

8+ years of leadership experience, with demonstrated ability to lead and manage high-performing teams in a fast-paced and dynamic environment.

Strong strategic planning and analytical skills, with the ability to translate data and insights into actionable strategies and recommendations.

Deep understanding of digital marketing channels and tactics, including SEO/SEM, email marketing, social media, content marketing, and digital advertising.

Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas to diverse stakeholders.

Proven ability to think creatively, innovate, and adapt to changing market dynamics and customer needs.

Experience working in B2B industrial services preferred but not required.

Proficiency with digital marketing tools and platforms, such as Google Analytics, Content management platforms, and martech tools

Company Overview:
Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to ‘Make tomorrow safer than today’.

 

When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access.

 

While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career, and reward excellence and integrity with growth and development.

 

Industries across the world depend on our care, attention to detail and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization.

Diversity Statement:
At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming “the world’s most trusted testing partner”.

 

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.

 

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) 

 

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