Sr Digital Marketing Specialst

1 month ago

Allentown Pennsylvania, United States PPL Corporation Full time
Company Summary Statement :
As one of the largest investor-owned utility companies in the United States, PPL Corporation (NYSE: PPL), is committed to creating long-term, sustainable value for our 3.5 million customers, our shareowners and the communities we serve. Our high-performing regulated utilities — PPL Electric Utilities, Louisville Gas and Electric, Kentucky Utilities and Rhode Island Energy — provide an outstanding experience for our customers, consistently ranking among the best utilities in the nation. PPL’s companies are also addressing challenges head-on by investing in new infrastructure and technology that is creating a smarter, more reliable and resilient energy grid. We are committed to doing our part to advance a cleaner energy future and drive innovation that enables us to achieve net-zero carbon emissions by 2050 while maintaining energy reliability and affordability for the customers and communities we serve. PPL is a positive force in the cities and towns where we do business, providing support for programs and organizations that empower the success of future generations by helping to build and maintain strong, diverse communities today.

Overview:
The purpose of this position is to provide external marketing and communications support for PPL Electric Utilities. Under the direction of the Manager of Customer Engagement & Branding, this position will develop and distribute marketing and communications for PPL Electric Utilities customers. The position will assist in developing and executing upon content marketing, social media, digital communications, and marketing strategies to meet customer needs and drive customer satisfaction. The position will maintain appropriate systems and communication channels, including email, social media, and web platforms, and will develop actionable reporting on the performance of communication efforts. This position will proactively engage with internal stakeholders to manage the timing, content, and coordination of multiple messages and content updates from internal and external groups.

Responsibilities:
Develop and optimize communications across various platforms with a concentration on digital marketing and communications which include email, social media, web, blog and digital advertising and paid search.

Serve in a consultative role to internal stakeholders; assist in developing targeted communication programs and tactics to meet communication objectives.

Participate in marketing and communications strategy development.

Drive targeted external communication programs to address specific business needs and meet specified objectives.

Maintain communication systems and channels serving as a subject matter expert for email, social media, web content management and blog.

Regularly review, audit and update web content

Measure digital marketing performance across each platform and provide Google Analytics reports for the PPL Electric website and blog.

Use market research data and regular campaign reports to assess effectiveness and develop action plans to continuously improve, optimize and innovate our marketing and communications tactics.

Develop and share campaign reports

Provide consistent brand voice and tone across all mediums.

Demonstrate excellent oral and written communication skills.

Collaborate with cross-functional teams including creative, content, editorial and web development to curate engaging content and optimize user experience.

Work to promote a constructive culture and a safe work environment within the organization.

Will be assigned a PPL Electric Utilities emergency and storm role. This is a special assignment that is activated during storms and other emergencies.

Qualifications:
Bachelor's degree in business, communications, marketing or relevant field

5 years' work in marketing, communications, or related field

Advanced proficiency in personal computing skills, including web and social media (Facebook, Twitter/X, Instagram, YouTube, Vimeo, Pinterest, etc.)

Ability to work cooperatively and effectively as part of a team;

Excellent writing skills

Excellent interpersonal and oral communications skills. Leadership skills

Preferred Qualifications

Master's degree in business, communications, or relevant field

5+ years' experience in communications or marketing

Experience in electric and/or gas utility communications

Experience with Salesforce Marketing Cloud

Experience with Sprinklr

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