Growth Marketing Manager
4 weeks ago
Responsibilities:
· Be a passionate brand advocate and builder.
· Champion the importance of brand consistency through the consumer journey.
· Create an environment that will drive consumer purchase and ensure the best brand experience possible (in-store/ on-site/ online).
· Drive shopper analytics, market competitive understanding, and brand learnings identifying actionable insights.
· Set department and business goals, key performance metrics for campaigns and the overarching brand.
· Establish reporting cadence and updates with appropriate teammates.
· Work well cross-functionally with and Sales/OPS/Accounting/Marketing.
· Engage with partner marketing teams to gain a point-of-view on appropriate spending against partner-possible marketing activities.
· Execute and optimize campaigns to budget while maximizing return on investment (ROI).
· Own the evolution of shopper marketing toolkits, including the shopper marketing Strategy, financial plan, brand guidelines, and media framework for activations.
· Work collaboratively and cross functionally with key stakeholders at Mini Melts and with agency partners as needed.
· Be a challenge-lover, complete complex projects quickly and adeptly with your understanding of business priorities.
· Be a creative marketer who looks for simple and effective solutions to shopper needs and problems.
· Be familiar with digital marketing best-in-class practices, meeting the consumer where they are via social, SMS/MMS, programmatic, SEO/SEM, paid and programmatic efforts.
· Support trade marketing efforts including but not limited to trade shows.
· Be a team player, be prepared to chip in as needed on other marketing related efforts.
Requirements
· Bachelor’s degree in business administration, sales and marketing, or other related field OR equivalent experience.
· 3-5 years in marketing/sales with growth CPG brand(s), including management of channel/retail programs and digital marketing efforts.
• Effective leader who is curious and possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities, and empathy to successfully collaborate with others.
• Proficient in budget management, ability to optimize spend efficiency and align with company objectives.
• Ability to translate insights into actionable strategies and initiatives that drive value and sales for customers, consumers, and the company.
• Experience in developing and implementing shopper marketing strategies to enhance consumer engagement and drive partner channel sales. Including some knowledge of and/or willingness to learn about retailer-specific media partners (WMC, Roundel, AMC, etc) and the ever-changing retailer/partner tactics.
· Skill in optimizing campaigns to maximize return on investment and meet key performance indicators.
· Capability to develop and execute digital marketing and social influencer campaigns to boost brand awareness, customer engagement and revenue growth.
· Strong verbal and written communication skills to effectively present business results, provide feedback to external agencies, and lead status meetings.
· Experience in managing the creative process with agency partners.
· Ability to build and deliver compelling stories.
• Proficient in Excel and PowerPoint.
• Experience with SAP, NAYAX, Power BI is appreciated.
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