Manager Brand Marketing
4 weeks ago
Cedar Fair is seeking a Brand Manager at our Corporate Charlotte office. The Brand Manager supports all Brand Management activities as needed. This may range from assisting with Consumer Demand analysis and planning, to park and special event brand planning, Roadmap/Strategic Plans development, earned media and media relations opportunities, retail partnership management and overseeing/directing in-park activities of Brand Activation Manager.
Responsibilities:
Reporting to Director, Brand Management, the Brand Manager is responsible for execution of marketing tactics to support revenue and attendance, including general park admission, online advanced sales, consumer promotions, special events and tourism initiatives as is relevant.
Manages in-park brand activation execution via Park Operations and In-park Brand Activation Manager. This may require partnering with park operations teams, i.e., food & beverage, entertainment, guest services, etc., to ensure integration, collaboration, and brand alignment.
Assists Brand Director with marketing roadmaps and integrated communications plans associated with brand plans, special events and consumer demand activities. Partners with shared services functions (Advertising, CRM, Passholder, Ecommerce and Marketing Ops, Marketing Analytics, Entertainment and Park Ops) to ensure optimal results of campaigns/events.
Is responsible for identifying, briefing, and overseeing production and fulfillment of in-park marketing collateral/signage and any special events needs utilizing MAPS and SHOW to ensure brand consistency across channels and optimal placement.
Partners with Entertainment and F&B to solidify special event content for shared park events.
Works with Corp web content strategists to develop special event web content plan to support event brands
Works with advertising agencies to negotiate value-add media and promotional activities to support overall marketing and media plan.
Solicits, negotiates and executes consumer promotional/retail programs, including quick service restaurants, beverage partners, mass retailers, etc.
Works alongside Brand Director, Business Intelligence, Communications/PR, Season Pass and Advertising peers to establish annual promotional calendar and message maps.
Responsible for communications and relationship building between brand marketing and park/resorts. Establish regular cadence of meetings to review plans, progress, and results throughout season. Keeps the park communications staff and brand activation manager on point and accountable for plan deliverables; assists with influencing and nurturing relationships of in-park ops teams including Retail, F&B, Entertainment, Guest Services, etc.
Responsible for supervising all activities of Brand Activation Manager while coaching and evaluating performance throughout the year.
Qualifications:
Bachelor’s degree required.
4-6 years’ work-related experience required.
Travel: 25% of the time.
Brand Management, Special Events Planning, Consumer Demand Planning, Communications Planning, and Project Management. Excellent written and verbal communications skills. Proven leadership skills.
Ability to effectively partner with various stakeholders. Able to stay on budget and on time with projects. Solid leadership experience.
Ability to pass a background check, if 18 years of age or older, which may include, but is not limited to, credit, criminal, DMV, previous employment, education, and personal references, per Company policy, unless prohibited by federal, state, or provincial law.
Ability to work nights, weekends, and vacation periods to meet business needs.
Must possess a valid Driver's License.
#LI-KW1
-
Junior Brand Manager
2 weeks ago
Charlotte, United States New Age Marketing Inc Full timeCompany DescriptionNew Age Marketing Inc, is an expanding firm that specializes in direct marketing and inside sales for some of the most exciting and well-known companies in the world today. We pair with several of the top retailers in the country to promote the Nation's leading telecommunications providers. Creating personal relationships is the foundation...
-
Junior Brand Manager
2 days ago
Charlotte, United States New Age Marketing Inc Full timeCompany Description New Age Marketing Inc, is an expanding firm that specializes in direct marketing and inside sales for some of the most exciting and well-known companies in the world today. We pair with several of the top retailers in the country to promote the Nation's leading telecommunications providers. Creating personal relationships is the...
-
Brand Marketing Assistant
6 days ago
Charlotte, United States Coastal Connections Inc Full timeJoin our Charlotte based team dedicated to conducting exceptional event experiences for our valued clients and the community. Since the inception of Coastal Connections, we've successfully expanded our clients' brand presence and amplified their missions. To maintain our unwavering commitment to outstanding service and support, we're on the lookout for a...
-
Global Brand Project Manager
1 week ago
Cary, North Carolina, United States Ubisoft Full timeJob Description As a Global Brand Project Manager your primary job is to ensure that your brands are prepared to execute global marketing plans. While not leading strategy or creative development, this role is critical to the execution of global campaigns by managing the creative content transformation of all marketing assets. You will ensure brand...
-
Brand Manager, Dermatology Iberia
4 weeks ago
Naples, North Carolina, United States Incyte Corporation Full timeOverview: Summary The Brand Manager will be responsible of driving, coordinating, and executing the country dermatology strategies & assigned projects/tasks in a BU & matrix structure. The individual will be accountable and responsible for dermatology marketing in the country & work cross-functionally with other stakeholders & departments at a local and...
-
Marketing Specialist
4 weeks ago
Charlotte, North Carolina, United States Hayward Industries Full timeOverview: Hayward Pool Products, a division of Hayward Industries, Inc. is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Headquartered in Charlotte, NC, Hayward designs, manufactures and markets a full line of residential and commercial...
-
Junior Marketing Representative
3 weeks ago
Charlotte, United States New Age Marketing Inc Full timeThe Junior Marketing Representative will support the marketing team in executing various marketing initiatives aimed at enhancing brand visibility, boosting sales, and attracting new business leads for New Age Marketing clients. The Junior Marketing Representative role offers an entry-level opportunity in marketing, providing exposure to diverse aspects of...
-
Junior Marketing Representative
4 weeks ago
Charlotte, United States New Age Marketing Inc Full timeThe Junior Marketing Representative will support the marketing team in executing various marketing initiatives aimed at enhancing brand visibility, boosting sales, and attracting new business leads for New Age Marketing clients. The Junior Marketing Representative role offers an entry-level opportunity in marketing, providing exposure to diverse aspects of...
-
Marketing Operations Manager, Go-To-Market
5 days ago
Charlotte, North Carolina, United States Brightspeed Full timeJob Description We are currently looking for a Marketing Operations Manager, Go-To-Market to join our Mass Markets team! In this role, you will report directly to the Director, Marketing Operations As the Marketing Operations Manager, Go-To-Market, your duties will include: Collaborate with cross functional teams to ensure marketing readiness and or...
-
Director of Marketing
3 weeks ago
Cary, North Carolina, United States Cornerstone Building Brands Full timeJob Description Job Title: Director of Marketing Company: Cornerstone Building Brands - Aperture Solutions Division Location: Cary, NC About Cornerstone Building Brands - Aperture Solutions: Cornerstone Building Brands is a leading provider of exterior building products. The Aperture Solutions division specializes in innovative building solutions,...
-
Entry Level
6 days ago
Charlotte, United States New Age Marketing Inc Full timeCompany Description New Age Marketing Inc, is an expanding firm that specializes in direct marketing and inside sales for some of the most exciting and well-known companies in the world today. We pair with several of the top retailers in the country to promote the Nation's leading telecommunications providers. Creating personal relationships is the...
-
Senior Manager, Event Management
2 weeks ago
Charlotte, North Carolina, United States Dentsu Creative Full timeJob Description The Senior Manager, Event Management is an event specialist and local market expert. You will oversee the pre to post event responsibilities, from planning and preparation to execution and reporting. Event elements will often include staffing, product sampling, consumer engagement, asset transportation, POS coordination, and production. You...
-
Product Manager, Wholesale
4 weeks ago
Charlotte, North Carolina, United States Brightspeed Full timeJob Description The Product Manager, Wholesale & Managed Services is a critical component of the Brightspeed Innovation team, leading the development, launch and lifecycle management of portfolio products for Mass Markets, Enterprise and Wholesale customers. In this role, you will report directly to the Director, Product Innovation. You will have a proven...
-
Field Market Access Manager
4 weeks ago
Naples, North Carolina, United States Incyte Corporation Full timeOverview: Summary The Field Market Access Manager is responsible for establishing and implementing the regional/account market access strategy in Iberia for current and future medicinal products of Incyte in his/her areas of responsibility under the supervision of the Iberia Market Access Director and in alignment with the EU VAP strategy. A very diverse...
-
Marketing Manager
4 hours ago
Charlotte, United States Aviation Metals Full timeJob Description Job Description Company Overview: Aviation Metals provides high-quality metal and metal treatment solutions tailored to the aerospace industry's exacting standards. We are committed to innovation, precision, and reliability, serving as a trusted partner to aviation manufacturers and suppliers worldwide. Job Description: As a Marketing Manager...
-
Sr. Manager Marketing Operations
4 weeks ago
Winston-Salem, North Carolina, United States Lowes Foods Full timeOverview: The Sr. Manager, Marketing Operations & Programming will plan and execute strategies to attract, grow, and retain guests and ultimately drive sales. Sort, prioritize, and optimize promotional content and brand messaging to drive sales and reinforce differentiation. Maximize impact through optimizing audience, content, and channel combinations....
-
Marketing Manager
13 hours ago
Charlotte, United States Aviation Metals Full timeJob DescriptionJob DescriptionCompany Overview:Aviation Metals provides high-quality metal and metal treatment solutions tailored to the aerospace industry's exacting standards. We are committed to innovation, precision, and reliability, serving as a trusted partner to aviation manufacturers and suppliers worldwide. Job Description:As a Marketing...
-
Brand Coordinator
5 days ago
Charlotte, United States Om Internships Full timeAre you ready to move from a BORING cubicle to something more creative? Vantage Concepts is looking for a creative, innovative, and solution-oriented individual to join our Marketing and Sales Department. We are one of the fastest-growing and leading premier agencies in the area that specializes in delivering results in Marketing, Sales, and Brand...
-
Brand Coordinator
1 day ago
Charlotte, United States Vantage Concepts Full timeAre you ready to move from a BORING cubicle to something more creative? Vantage Concepts is looking for a creative, innovative, and solution-oriented individual to join our Marketing and Sales Department. We are one of the fastest-growing and leading premier agencies in the area that specializes in delivering results in Marketing, Sales, and Brand...
-
Brand Activation Manager- Bilingual
1 month ago
Charlotte, North Carolina, United States Advantage Solutions Full timeBrand Activation Manager (BAM) Employment Type: Full TimeDuration: 18 weeksLocation: Charlotte, NC Summary:Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for key brands in Charlotte, NC. As a pivotal member...