Sr. Manager Marketing Operations

4 weeks ago


WinstonSalem North Carolina, United States Lowes Foods Full time
Overview:
The Sr. Manager, Marketing Operations & Programming will plan and execute strategies to attract, grow, and retain guests and ultimately drive sales. Sort, prioritize, and optimize promotional content and brand messaging to drive sales and reinforce differentiation. Maximize impact through optimizing audience, content, and channel combinations. Design, build and maintain reports on marketing KPI's. Leverage technology to orchestrate increasingly efficient and relevant activations.

Responsibilities:
Master Go-To Market Plan

Gather, sort, prioritize promotional content and brand messaging to orchestrate a multi-channel, audience-specific marketing plan.

Work cross functionally with Brand, Private Brand, Category Management, Shopper Marketing & eCommerce to absorb plans and optimize the channel output.

Collaborate with stakeholders across the organization to ensure the accurate representation of promotions and campaigns.

Ensure timely activation of weekly, monthly, and seasonal marketing plans.

Leverage performance reporting and analytics, apply learnings, and optimize marketing activations.

Personalization and Automation

Fully leverage MarTech stack to drive increasingly personalized and automated content.

Support loyalty activations to foster sales growth.

Streamline marketing process to improve efficiencies and expand capacity.

Collaborate with channel managers / platform owners to maximize platform dynamic capabilities to serve personally relevant content to our guests.

Innovation

Lead test and learn model to continuously improve marketing effectiveness optimizing channels, audiences, and content.

Support and manage change with ever-evolving processes and technology.

Other Responsibilities

Assists Director of Marketing Communications in the management of media budget to ensure optimal investment across applicable platforms and channels.

Develop and coach Marketing Program Manager

Perform all other duties as assigned by manager.

Qualifications:
5+ Years of Marketing Program Management experience or similar.

College degree in communications, marketing, or related field.

Exceptional People skills, able to influence others.

Strong communication skills to work with internal and external stakeholders.

Strong organization and project management skills. Ability to multi-task in a deadline-oriented environment.

Ability to manage complex processes. Analytical, tech savvy, and results driven.

Deals well with rapid change and can lead change management with team members.

Well-versed in Microsoft Office suite of products.

 

Dimensions:

Influence marketing execution across owned retail store locations and over 10,000 + hosts   

Works Cross functionally with W. Lee Flowers, MDI & Alex Lee as well as all departments within retail for program execution.          

 

#LI-JE1

 



  • Winston-Salem, United States Lowes Foods Full time

    Overview: The Sr. Manager, Marketing Operations & Programming will plan and execute strategies to attract, grow, and retain guests and ultimately drive sales. Sort, prioritize, and optimize promotional content and brand messaging to drive sales and reinforce differentiation. Maximize impact through optimizing audience, content, and channel combinations....


  • Winston-Salem, United States Lowes Foods Full time

    Overview The Sr. Manager, Marketing Operations & Programming will plan and execute strategies to attract, grow, and retain guests and ultimately drive sales. Sort, prioritize, and optimize promotional content and brand messaging to drive sales and reinforce differentiation. Maximize impact through optimizing audience, content, and channel combinations....


  • Charlotte, North Carolina, United States Brightspeed Full time

    Job Description We are currently looking for a Marketing Operations Manager, Go-To-Market to join our Mass Markets team! In this role, you will report directly to the Director, Marketing Operations As the Marketing Operations Manager, Go-To-Market, your duties will include: Collaborate with cross functional teams to ensure marketing readiness and or...


  • Winston-Salem, North Carolina, United States Herbalife Full time

    Overview: THE ROLE:   The Senior Validation Engineer is responsible for all equipment and process validation activities working onsite at the Herbalife Innovation and Manufacturing site in Winston Salem, North Carolina. Execution of validation activities are done to state and federal regulatory requirements, Herbalife and/or other regulations and...


  • Winston-Salem, United States AEG Full time

    Hospitality-Hotel Management Marketing Media Job Description In order to be considered for this role, after clicking "apply now" above and being redirected, you must fully complete the application process on the follow-up screen. REVELxp is the national market leading company in game day experiences and hospitality. Our team, with beginnings in ISP Sports...

  • Marketing Manager

    12 hours ago


    Winston-Salem, United States Trademark Carwash Full time

    Support Stores by Managing Marketing Projects from Grand Openings to Local Initiatives Make an Impact in a Key Role; Enjoy Wide Exposure and Professional Growth Opportunities You have a knack for details, a commitment to deadlines, and the ability to effectively communicate with multiple stakeholders with competing agendas. You're calm under pressure,...

  • Sr. Custodian

    2 days ago


    Winston-Salem, United States County of Forsyth North Carolina Full time

    Forsyth County General Services Department is seeking a candidate for the position of Sr. Custodian. An employee in this is position will work alongside their supervisor and the custodial staff to ensure County buildings are clean and sanitary. This Custodian, Cleaning, Property Management, Equipment


  • Winston-Salem, United States ASSA ABLOY Full time

    Career Opportunities: Marketing Product Manager (29176) Requisition ID 29176 - Posted - Amarr Company - SDA Sales Group - USA: North Carolina (Winston-Salem) - Sales, Marketing & Product Management - Posting Country (1) - Yes - Not applicable - Travel Required: 11%-30% ? Job Description Print Preview Amarr (a part of ASSA ABLOY the global leader in...


  • Winston-Salem, United States Inmar Full time

    Would you like to learn and grow with a leading data platform company? Inmar's Healthcare Division continues to expand and we are seeking a motivated and ambitious Assistant Product Marketing Manager to help us reach our goals. As an Assistant Product Marketing Manager, you will gain management and technical skills in all areas of Inmar's Healthcare business...


  • Winston-Salem, United States Inmar Full time

    Position Summary Reporting to the Director of Brand Marketing & PR, the Manager, Corporate Marketing is responsible for developing and executing communication strategies in support of Inmar's brand, brand channels, key enterprise messages, and business objectives. The Manager, Corporate Marketing will be responsible for and oversee a marketing coordinator...


  • Winston-Salem, North Carolina, United States Atrium Health Full time

    Overview The Market Associate Vice President (AVP) of Ambulatory Surgical Operations is ultimately responsible for the oversight of the ACS's business and operations and is accountable for both operationalizing and launching new facilities and organic top-line growth via increased volume, strategic service line growth in existing facilities, workforce...


  • Winston-Salem, United States Teall Capital Partners Full time

    REVELxp is the national market leading company in game day experiences and hospitality. Our team, with beginnings in ISP Sports and 35+ years of leadership in the sports & entertainment industry at the helm, has worked hard to build the fastest growing company in the game day experience space in America. We are growing at a rapid pace and are looking for...


  • Winston-Salem, United States Teall Capital Partners Full time

    TPG believes in the high school experience and how it positively shapes our next generation. It is our mission to support this cause by connecting its community to organizations and brands that share in this belief. Our team is looking for a Marketing Coordinator to support and execute TPG's corporate marketing and operations initiatives and processes. The...


  • Mooresville, North Carolina, United States WernerCo Full time

    About Us:   WHY WERNER? BECAUSE WE ARE THE PRO'S CHOICE! You will find our market leading products and brands on trucks and job sites all over the world. Focusing on end users' needs drives our success. Our entire product development process—from research to engineering to manufacturing to commercialization—creates products that ensure ease of use,...


  • Winston-Salem, United States Herbalife Full time

    Overview: THE ROLE: The Senior Validation Engineer is responsible for all equipment and process validation activities working onsite at the Herbalife Innovation and Manufacturing site in Winston Salem, North Carolina. Execution of validation activities are done to state and federal regulatory requirements, Herbalife and/or other regulations and standards....


  • North Carolina, United States TE connectivity Full time

    At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. ​Job OverviewAs the Senior Manager Global Program Management – EETC and CVP (remote), you will work with diverse and cross-functional teams ensure that Industrial and Commercial Transportation BU...

  • Account Sales Manager

    2 weeks ago


    Winston-Salem, North Carolina, United States Rotork Full time

    Job Description The Sales Manager reports to the Business Development Manager and is responsible for all sales related activities for Rotork Fairchild products.   The position will be based in Winston-Salem and territory will be determined based on market knowledge and experience.  The position is responsible for developing and maintaining customer...

  • Sales Leader

    1 day ago


    Winston-Salem, United States Intrepid Marketing Full time

    Job DescriptionJob DescriptionMattress Brokers Inc.(MBI), is a North Carolina based mattress distribution company that strives to provide high quality mattresses to the public at 40-70% below the traditional retail sector. We do this through ongoing manufacturer negotiations, operating out of small nondescript retail spaces, and keeping our...

  • Go to Market Director

    5 hours ago


    Winston-Salem, United States Elevance Health Full time

    Elevance Health Go to Market Director Winston Salem , North Carolina Apply Now Location: This position will work a hybrid model (remote and office). The ideal candidate will live within 50 miles of our Elevance Health PulsePoint locations. The Go to Market Director is responsible for defining, building, and operationalizing go to market plans to ensure...

  • Sr Project Manager

    4 weeks ago


    Clemmons, North Carolina, United States Hayward Industries Full time

    Overview: Hayward Holdings Inc. (NYSE "HAYW") is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the commercial pool market that is continuously growing. Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment including pumps, filters, heating,...