Director, Client Development – CPG Vertical

Found in: Resume Library US A2 - 2 weeks ago

Boston Massachusetts, United States Epsilon Full time
Job Description

CPG Client Director - Job Description

The individual is responsible for becoming first and foremost a client partner.  We expect them to create win/win outcomes that will lead to revenue growth for Digital Media.  We expect that the ideal candidate to use general business acumen to uncover business needs and identify how Digital Media solutions can help clients achieve their business goals

Lead internal resources for the preparation and delivery of objective based solutions for clients

Be consultative and uses creativity to create and deliver customized sales solutions that address the client’s compelling events and help them meet their goals

Effectively facilitate day-to-day management of account both internally and externally

Build relationships with key stake holders including the partner strategy team, marketing, analytics, legal, compliance and key decision makers and influencers at the organization

Work to quickly learn and understand landscape the client operates in to help address their needs in way that is competitive and meaningful.

Negotiate with client’s key decision makers and influencers to create positive outcomes for Digital Media and the client.

Develop a roadmap for success over time that will enable client satisfaction, growth and trust.  Ultimately aspire to become the Client’s Trusted Advisor.

Requirements

5+ years of managing CPG digital campaigns with proven track record of renewing & growing revenue from existing set clients.

Familiarity with how CPG clients leverage Retailer Media Networks & leveraging 2 & 3rd Party Retailer data for campaign activations & attribution.

10+ years of professional sales & marketing business experience

Client management experience or sales experience (client side, ad solutions, direct marketing, agency experience)

Multi-disciplined marketer who is versed across key marketing components including strategy, analytics, media performance, forecasting.

Self-motivated – able to identify opportunities, new business, and market gaps.

Ability to assess client objectives and formulate strategy directly to those client objectives utilizing Digital Media’s full product offering.

Comfortable with consultative sales and solution selling

Strong business and strategic planning acumen

Solid quantitative background with an understanding of analytic tools and techniques

Understanding of marketing program design, execution, and measurement

Strong negotiation skills

Effective communication across multiple levels of an organization

Works well in a team/highly collaborative environment

Demonstrated sales & business development experience

Strong computer skills: Microsoft Office, Excel, and PowerPoint and Sales Management software (i.e., (url removed))

BA/BS with strong academic record, preferred. MBA a plus.

 

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