Senior Director, Customer Strategy

4 weeks ago


Pittsburgh Pennsylvania, United States Merkle Full time
Job Description

As Sr. Director, Customer Strategy join a team of talented and experienced marketers who focus on helping Merkle clients achieve their our goals.

You will be an important member of our client account team and will ensure that the programs we build are based on an understanding of our client's strategic objectives. You'll appreciate the importance of relationships and become a trusted advisor to the client and Merkle account team. Your experience communicating strategy will get others to believe in the ideas that you present and follow that belief through to execution.

At Merkle, "Strategy" is informed, executable and provides results. Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve our client objective. As a Senior Director you will demonstrate experience planning across media and channels, development and management of campaigns that produce measurable Return, and work across many of our core vertical markets. In this remote opportunity, you will report to the Vice President of Client Strategy.

To be successful you'll understand how businesses, brands and customers interact, with an advanced understanding of the evolving role that data and technology play in this relationship. You identify business growth opportunities and develop recommendations to help grow client relationships.

Responsibilities

Lead the development and delivery of strategic omni-channel marketing plans.

Translate new technology - from digital marketing and CRM - into new marketing ideas for the client.

Develop trusted, long-term relationships with client executives.

Collaborate with team leadership (account management, operations, creative, analytics etc.), and partner agencies to turn ideas into executable plans

Identify important data points and measurements to show the impact of our approach on our client's business.


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