Managing Director of Marketing and Enrollment

Found in: Resume Library US A2 - 1 week ago

Nashville Tennessee, United States KIPP Nashville Public Schools Full time
Job Description

Position Overview:

We are seeking an experienced, entrepreneurial and proven marketing leader with excellent written, verbal, and strategic thinking skills to join our team as the Managing Director of Marketing & Enrollment. This individual will report to the Chief Operating Officer and will play a critical role in planning, developing and executing marketing strategies that will generate greater brand awareness, increase student and staff application volume, and support KIPP Nashville’s overall goals.

 

Key Responsibilities:

Responsibilities of the Managing Director of Marketing and Enrollment include, but are not limited to:

 

Own the research, identification, development, and execution of the KIPP Nashville brand as a whole with the objective of generating awareness of KIPP Nashville as a high-quality school choice option.

Develop and execute a comprehensive marketing strategy for KIPP Nashville to drive stakeholder and community awareness of, enthusiasm for, and demand for KIPP

Responsible for strategic marketing efforts that support student enrollment, fundraising and staff hiring

Responsible for reaching full enrollment at each school

Oversee the creation, distribution, and execution of social media content to campus-level administrators to ensure holistic branding and messaging at all levels

Direct all student recruitment efforts and oversee enrollment systems to ensure all KIPP Nashville schools are fully enrolled with waitlists.

Manage a large marketing and enrollment budget, and lead a team of three to drive all marketing and enrollment efforts

Creates a solutions-oriented, goal-driven team culture

Cultivate strong relationships with authorizers and peers to solve challenges and ensure strong, positive communications

Oversee annual budget segmentation and tracking for annual marketing and enrollment expenditures, including planned budget and/or requesting additional funding.

Responsible for reporting out performance and metrics of current campaign initiatives on a regular basis to showcase work and strategy to key business partners

Design, write, and coordinate production of all marketing materials across student recruitment, staff hiring, and fundraising efforts.

Field requests from campuses to determine appropriate platforms for marketing materials including flyers, signage, event support, and direct mail.

Partner with Director of Talent Recruitment and third-party marketing and communications agency to determine appropriate platform for lead generation campaigns that will support the org-wide goal of 100% roles filled

Think outside of the box to identify marketing tactics or resources that could help support student recruitment, staff hiring, or fundraising in partnership with key stakeholders

Manage Student Recruitment and Enrollment team to ensure full enrollment of all KIPP Nashville schools

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