Marketing Director

2 weeks ago

Nashville, United States Yarmouth & Choate Inc Full time

PLEASE NOTE: Must have Bank and/or Financial Services experience

Marketing Director

Why is This a Great Opportunity?

The Marketing & Communications Managers play a pivotal role in creating awareness of internal initiatives, alignment with the client’s corporate strategy and company goals, engaging and communicating with employees and community partners, and create/enact on marketing strategies both internal and external as well as effective digital and traditional marketing/communication initiatives.

In addition, this role will coordinate, develop, and execute marketing policies, programs, and campaigns.

Duties and Responsibilities

Conduct market research, based upon client strategic plan/initiatives, to recommend/implement marketing campaigns to ensure profitability of business lines; Plan and oversees internal communications strategy in support of key company initiatives and employee-focused campaigns; Collaborate in the development of new business lines to support the company’s strategic plan as directed; Work with leadership to craft messaging to continually support and evaluate employee communication needs and opportunities; Analyze, develop and execute social media strategies across the most effective platforms; Work with key stakeholder to develop, maintain, and deliver internal and external engagement surveys; Create, implement, and oversee a comprehensive communications strategy for both internal and external use; Distribute weekly, monthly and quarterly metrics reports to key internal stake holders as it relates to: employee engagement, online marketing effectiveness, and communication improvement areas; Work with key stakeholder to adjust and maintain bi-annual marketing strategy; Examine, select and manage outside marketing and communications vendors; Oversee and manage all branding, marketing and communication activity; Develop, maintain and adjust marketing strategies based on client growth, mission, and values; Direct leadership town halls, including presentation development for client executive and event logistic in collaboration with key stakeholders; Maintains advertising placement records; Develop copy, design, and any appropriate artwork/pictures within company brand standards for ad placement; Coordinate writing and posting of general employee announcements on intranet and posting information in the document library; Write and publish internal communications via email, and other appropriate methods of distribution; Coordinate design and placement of all advertising including print, outdoor, radio, television and direct mail; Create informative and interesting press releases, press kits, newsletters, and related marketing materials; Maintain knowledge of trends and developments in the market: identifies needs for new marketing campaigns to support the strategic plan and makes recommendations to leadership; Other duties as assigned.

Skill, Education, and/or Experience Prerequisites Must have Bank and/or Financial Services experience. Bachelors degree in Marketing, Communications, Business Management,

Public Relations or Journalism, or equivalent work experience. Eight (8) or more years of experience working in a communications, marketing or PR role. Efficient knowledge of Microsoft Office, Constant Contact, WordPress and Adobe Creative Suite. Graphic decision experience. Knowledgeable in a wide range of marketing software applications. Capability to create, implement and monitor budgets. Superb verbal and written communication skills. Self-starter and team player. Robust leadership skills

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