Bilingual Recruitment
4 weeks ago
The Opportunity
The Recruitment and Community Coordinator (RCC) is responsible for outreach, community engagement, and implementing an annual student recruitment plan that aligns with our region’s student recruitment goals. This individual will work towards moving families in Austin through lead acquisition all the way to offer acceptance in the enrollment cycle. This individual will be expected to spend 80% of their time focused on application acquisition efforts. To be successful in this role, a RCC brings a track record for implementing successful recruitment strategies by using diverse in-field tactics, building relationships with neighborhood partners, and meeting weekly targets. A RCC should be comfortable working in an environment that requires you to juggle multiple priorities and competing deadlines, while never losing sight of the overarching goals and desired outcomes. A RCC must be available to work flexible hours, including some nights, weekends, and holidays
Key Responsibilities
Application Acquisition Efforts
Responsible for contributing to an overall application goal for the region through participation in recruitment activities.
Prepares for and executes recruitment activities which may include: phone banking, block walking, converting leads, tabling, and participating in community events across the entire region
Effectively pitches KIPP Texas as a school option to prospective families in the field to meet the application goal set for the intended recruitment activity
Maintains weekly field plans on an ongoing basis to track recruitment investments, outcomes, and returns on investment
Orients volunteers during recruitment activities to accomplish assigned functions
Calls and texts leads collected in the field or marketing leads assigned to them via our CRM system, HubSpot
Meets lead conversion and offer acceptance targets by following up with new leads and families in offered status (post-lottery) on time and documenting all relevant outreach
Supports the Student Recruitment Manager in making offer calls as needed during high peak time post-lottery
Awareness and Nurture Strategy
Drops off collateral and relevant marketing materials to businesses, daycare partners, apartment complexes, nonprofits, etc. to build awareness of our academic offerings
Nurtures applicants immediately after applying by giving them a call or texting them to serve as their enrollment point of contact
Fields incoming calls and texts from the region to answer any questions prospective families might have about KIPP Texas
Administrative Tasks
Joins weekly check-ins with manager to get ongoing direction, feedback, and coaching
Participates in quarterly meetings and monthly professional development opportunities
Fields recruitment-related inquiries from School Leaders and Operations Team leaders
Tackles inquiries from prospective families via the regional recruitment inbox
Executes daily SchoolMint actions, which include applying priority validations, removing duplicate and current student applications, and updating unconfirmed addresses or phone numbers
School Collaboration
Observes school tours and information sessions to learn more about school offerings across the region
Participates in key school activities such as report card nights, fall events, New-to-KIPP welcome events, etc. to collect potential applications, leads, or referrals
Other duties as assigned.
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