Supervisor, Partner Direct
3 weeks ago
Plans & develops advertising media programs for assigned clients. Manages campaign, builds relationships with media partners, leads projects from start to finish, and begins to manage Sr. Associates. The goal for this role is to drive the planning process while continuing to learn and become an expert in the healthcare marketplace.
Key Responsibilities
Knowledge
Firm understanding of how the agency works and how jobs flow throughout
Firm understanding of client’s business and goals
Firm understanding of the planning process
Firm understanding of the overall media marketplace and partner landscape
Understanding of partnership opportunities, deals and terms
Firm understanding of agency planning tools
Day-to-Day
Responsible for driving media planning process - RFP development, consideration set lists, partner discussions, tactical plan slides
Responsible for partner performance management & optimization
Responsible for MLR program coordination/review
Responsible for identifying new partner opps & POV's
Responsible for assisting in partner negotiations
Accountable for the execution of PD team tasks including:
Creative asset specs workbooks
Brand safety & ad verification monitoring
Partner level forecasting
Launch communications
Media placement taxonomy configuration Internal + External Relationships
Internal & External Relationships
Responsible for the training of Sr. Associates
Responsible for managing direct report’s time and resources
Collaborates internally across capabilities and teams
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