Franchise Field Marketing Manager

Found in: Resume Library US A2 - 7 days ago


Bloomington Minnesota, United States International Dairy Queen, Inc. Full time
Job Description

Provide marketing leadership and counsel to franchisees, territory operators, advertising agencies, vendors, and internal teammates. Develop, manage, implement, and analyze marketing plans and programs to positively impact traffic, transactions, store sales, and profits while maintaining or exceeding fan expectations in assigned markets. Protect Dairy Queen® Trademarks. Ensure national level marketing initiatives are completed effectively.

Primary Accountabilities:

Marketing Planning Leadership with Franchisees and Key Stakeholders:

Drive same store sales growth through communication of the National brand strategy and the development and implementation of complimenting tactics in assigned markets.

Establish and manage the marketing budget and media plans. Seek input from key franchisee constituents (DMA chairs, Ad Committees, Territory Operators) and gain alignment for proposed plans with DQ operations team. Communicate and document media and budget plans using corporate systems.

Provide leadership and direction to regional advertising agencies. Monitor and manage agency communication with franchisees. Hold agencies accountable for media buying performance, media added value, field service and budget compliance. Formally review agency performance on an annual basis.

Assist in the review and approval process for all marketing and creative materials developed by franchisees and/or agencies to ensure proper use of all Dairy Queen® Trademarks.

Collaborate with Regional Directors of Operations and Business Consultants to determine appropriate strategies to meet corporate sales goals for assigned markets.

Lead the execution of media tests as assigned including the franchisee communication, media plan development and collaboration with the operations team and franchisees.

Provide market level expertise for key strategic areas of focus such as digital sales growth.

Support efforts to maximize participation in the National Marketing Fund.

Program Development & Execution:

Generate tools for local efforts to extend national promotions.

Develop and execute local programs aimed at sales growth such as coupon books.

Share and promote “Best Practices” for effective program and promotion execution.

Create tools for optimized promotion execution such as local fundraising events.

Amplify franchisee CMNH program participation and event execution.

Evaluate local promotions, media investments and sales trends to help form plan recommendations. Present analysis to necessary shareholders as appropriate.

Communications/Collaboration with Key Stakeholders:

Plan, produce and execute written communications, virtual meetings, in-person meetings and conference calls with franchisees and franchise leaders in assigned markets.

Provide relevant business and financial analysis of key initiatives to internal and external shareholders including comp sales, sales trends by promotion or category and sales results generated by specific media activity.

Support efforts to maximize participation in the national marketing calendar promotions.

Collaborate closely with Operations team to effectively leverage marketing promotions to drive same store sales growth.

Prepare and present at annual leadership meetings and business workshops in cooperation with cross functional teammates.

Leverage in market experience to bring feedback on program and promotion effectiveness to cross-functional teams.

Additional Responsibilities:

May participate or contribute to managing key marketing strategic initiatives including the development of timelines, management of goals and guidelines for assigned projects on behalf of the marketing team.

Assist with new store openings as required.

Other duties as assigned and necessary.


  • Associate Product Marketing Manager

    Found in: Resume Library US A2 - 7 days ago


    Bloomington, Minnesota, United States International Dairy Queen, Inc. Full time

    Job Description Working under supervision of senior marking staff, brings product growth strategy to life through menu development and execution including the product offering, pricing and promotional recommendations leading to continued sales growth and customer satisfaction. Under the guidance of their director, manages multiple products, product lines or...

  • Senior Development Manager, International

    Found in: Resume Library US A2 - 7 days ago


    Bloomington, Minnesota, United States International Dairy Queen, Inc. Full time

    Job Description Finds, evaluates and on-boards new international franchisees.  Assesses new market opportunities for feasibility and attractiveness.  Works with the regional development teams to manage international development efforts outside of the US and Canada. Works closely with international leadership, the International Development team, Design &...

  • Graphic Designer

    Found in: Resume Library US A2 - 7 days ago


    Bloomington, Minnesota, United States International Dairy Queen, Inc. Full time

    Job Description Concept, design and produce materials for Point-of-Purchase (POP) kits and other print-related materials to support franchisees and corporate departments in their marketing efforts. Primary accountabilities are similar to those of the Senior Design Manager. However, the Design Manager works with more guidance and direction from leadership,...

  • Vice President, International Operations

    Found in: Resume Library US A2 - 7 days ago


    Bloomington, Minnesota, United States International Dairy Queen, Inc. Full time

    Job Description We have an exciting opportunity available for a Vice President, International Operations.  This role provides overall leadership to the International Operations team as well as the International franchise groups to achieve short and long-term business unit and functional objectives.  Develop, lead and execute International operations...

  • Marketing & Sales Manager

    Found in: Resume Library US A2 - 2 weeks ago


    Hastings, Minnesota, United States Benedictine Full time

    Overview: Responsible for all functions of the marketing department, including developing census, leadership of marketing staff or committee and development and execution of all marketing and communication strategic plans for the facility, service lines and/or programs. Responsibilities: Develops and executes strategic marketing plans, including budget...

  • Bilingual Director of Marketing- Latin America and Caribbean

    Found in: Resume Library US A2 - 7 days ago


    Bloomington, Minnesota, United States International Dairy Queen, Inc. Full time

    Job Description We have an exciting opportunity available for a Director of Marketing.  The Director of Marketing will provide marketing leadership and counsel to franchisees, advertising agencies and internal teammates. Develop, manage and implement marketing plans and programs to optimize traffic, store sales, brand building, service fees and profits for...


  • Bloomington, United States Penn Global Marketing Full time

    Job DescriptionJob Description We are expanding our Company in Central Illinois and interviewing for a Sales Manager to train and manage reps using ourleadsystem . This expansion offers an outstanding opportunity for an outgoing, responsible individual looking for a sales career in management. We provide leads that need to be managed by a trained...


  • Bloomington, United States Penn Global Marketing Full time

    Job DescriptionJob DescriptionWe are expanding our Company in Central Illinois and interviewing for a Sales Manager to train and manage reps using our lead system. This expansion offers an outstanding opportunity for an outgoing, responsible individual looking for a sales career in management. We provide leads that need to be managed by a trained...


  • Bloomington, United States COUNTRY Financial Full time

    As a Strategic Marketing Manager in the Brand and Creative Content division, you will lead a dynamic strategy team, creating and implementing integrated go-to-market plans that ignite growth, enhance cross-selling efforts, and strengthen client reten Marketing Manager, Marketing, Strategic, Manager, Leadership, Business, Business Services


  • Bloomington, United States Dairy Queen Full time

    Bilingual Director of Marketing- Latin America and Caribbean Full-time Job Duration: Regular Since 1940, Dairy Queen has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000...

  • Senior Manager Operations Support

    Found in: Resume Library US A2 - 7 days ago


    Bloomington, Minnesota, United States International Dairy Queen, Inc. Full time

    Job Description We have an exciting opportunity available for a Senior Manager Operations Support located at our corporate headquarters in Bloomington, MN.  The Senior Manager Operations support effortlessly operates at both a strategic and a tactical level, partnering with U.S. Operations, Concept Support Services, Retail Technology, Information...


  • Bloomington, United States Dairy Queen Full time

    Company Description Since 1940, Dairy Queen has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the , Canada and more than...

  • Senior Account Consultant, Retina

    Found in: Resume Library US A2 - 7 days ago


    Minneapolis, Minnesota, United States AbbVie Full time

    Job Description This role is field-based and candidates should live within a reasonable distance from the primary city. Talent will be hired at a level commensurate with experience. The Account Consultant position manages sales processes for AbbVie's therapeutic products in accordance with approved marketing plans. Assigned sales goals are achieved through...

  • Client Representative

    2 hours ago


    Bloomington, United States Richmond Marketing, inc Full time

    What You’ll Be Doing: Our Client Sales Representatives are fast-paced, proactive communicators who are tasked with building relationships with our customer base. These relationships are essential for ensuring long-term partnerships that can endure market fluctuations and volatility resulting in stabilized rates to customers. They excel at negotiating and...


  • Bloomington, United States Chop Shop Full time

    Job DescriptionJob DescriptionBenefits:401(k)Dental insuranceHealth insuranceOpportunity for advancementProfit sharingTraining & developmentVision insurance Would you like a change from corporate micro-managing?Try working for a company that equally appreciates our employees and our customers.Chop Shop is an upscale independent grocery store, deli, butcher,...

  • Marketing and Communications Coordinator or Manager

    Found in: Resume Library US A2 - 6 days ago


    Bloomington, Illinois, United States Chestnut Health Systems Full time

    Overview: This job is part of a job category. Selected candidate will be placed according to their experience and qualifications. We are seeking a skilled and organized individual to join our team as a Marketing and Communications Coordinator or Manager. This role will be instrumental in coordinating marketing and communication efforts, ensuring seamless...


  • Bloomington, United States 24 Seven Talent Full time

    The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts....


  • Bloomington, United States Chestnut Health Systems Full time

    Overview We are seeking a dynamic and motivated individual to join our team as a Marketing and Communications Assistant. This role will play a crucial part in supporting our marketing and communications efforts, contributing to the development and implementation of strategies to enhance our brand visibility and engagement with our target audience. The ideal...


  • Bloomington, United States Chestnut Health Systems Full time

    Overview Join chestnut as a marketing and communications intern specializing in multimedia, where you'll immerse yourself in the dynamic world of digital content creation and social media management. This unpaid internship offers an exciting opportunity for students pursuing degrees in communications, digital media, journalism, or related fields to apply...


  • Bloomington, United States Chestnut Health Systems Full time

    Overview As a marketing and communications intern focusing on events at chestnut, you'll step into a dynamic role where creativity meets organization. This unpaid internship offers a hands-on experience in event planning, communications, and marketing, providing a solid foundation for students pursuing degrees in related fields. Join our team and contribute...